Virtue

Curl Shampoo

A rich, non-drying formula that gently cleanses to maintain soft, strong, and silky curls.

$44.00

8 oz / 236.6 ml

Editor's Note

This shampoo subtly scents curls with a refreshing blend of juicy kumquat grapefruit and peppery greens wrapped in warm driftwood notes.

Product details

Free of sulfates and silicones, this hydrating shampoo eliminates excess oil and build-up to enhance your natural curl pattern. It also protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.

- Alpha Keratin 60ku® binds directly to damaged areas and repairs.
- Jojoba oil provides moisture to detangle and enhance shine.
- A vegetable-derived polymer facilitates curl formation and definition.
- Rice protein and sunflower seed oil provide protection from the damaging effects of UV rays.
- Free of parabens, sulfates, phthalates, synthetic colors and dyes.
- Gluten Free. Cruelty Free. Vegan.

how to use

- Wet hair thoroughly.
- Work a quarter-size amount of shampoo into palms and emulsify with water.
- Massage shampoo into hair and scalp to form a rich lather.
- Rinse and repeat if necessary.
- For best results, follow with Virtue Curl Conditioner.

ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid, Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice) Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate, Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 Ipdi, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.

Violet Code Approved

The Violet Code is a rigorous testing process by which our Committee of leading makeup artists, hairstylists, skin care experts, nail artists, and perfumers deem products best-in-class and therefore worthy of their kits, our SHELVES, and your vanity.

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Curl Shampoo

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