After ten years of working with the top brands in the beauty industry, Gine Margrethe didn’t want more, she wanted better. Simplicity, focus, heart, and soul: the characteristics she desperately craved in her beauty products but found severely lacking in a crowded, noisy landscape. The Norwegian social media star and mother of two created BOB BEAUTÉ, the formula-first line of products that, in her words, meant something. Margrethe, both a time-crunched world-traveler and person dealing with acne and perioral dermatitis did her research. She sourced the best ingredients and most trusted manufacturers in every category, from emulsions to pressed powders, no matter where they were located because, “I wanted to have products that I could trust, that were easy, beneficial for the skin, and time efficient.”