OMI brings a biotechnology-first approach to hair wellness, redefining the supplement category through patented peptide science. At the heart of every formula is IFP-131™ Hair Growth Peptides, a clinically studied technology designed to replenish keratin peptides at the follicle—the foundation of healthy hair growth. Rather than relying solely on traditional vitamins, OMI pairs advanced peptide biotechnology with targeted nutrients to help reduce shedding while supporting thicker, stronger, healthier-looking hair from within.Founded by wellness entrepreneur and New York Times bestselling author Naomi Whittel, OMI was born from a belief that beauty begins with biology. Inspired by her lifelong passion for science-backed wellness, Whittel assembled a team of experts—including celebrity colorist Tracey Cunningham, who serves as chief hair innovation advisor—to create clinically informed, drug- and hormone-free formulas that treat hair health with the same innovation found in today's most advanced skin care.