Hiroshi Uemura, son of legendary makeup artist and cosmetics titan Shu Uemura, founded Utowa in 2002 to continue his family’s legacy in the beauty industry. The UTOWA range marries modern innovation with Japanese craftsmanship. The makeup tools are essential, from the iconic Eyelash Curler, precisely crafted to achieve lifted lashes, to the hand-cut brushes made to last a lifetime. The UTOWA line is exclusive to VIOLET GREY in America.
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Utowa
Cotton Swabs
$6
Designed for cosmetic use, these cotton swabs taper on one side for easy hand...
Utowa
Eyebrow Spoolie Brush
$12
The rolling nylon bristles on this classic spoolie brush are perfectly shaped...
Utowa
Pointed Eyeshadow Brush 7P
$32
This brush’s small diameter and pointed shape makes it ideal for defining the...
Utowa
Hood Eyeshadow Brush 13
$42
Ideal for pressed-powder eyeshadow, this goat-hair and PBT-fiber brush helps ...
Utowa
Regular Eyeshadow Brush 10
$40
Perfect for applying eyeshadow, this basic-shaped pony-hair and PBT-fiber bru...
Utowa
Foundation Brush 22F
$50
This versatile foundation brush is designed to create a flawless look with an...
Utowa
Round Face & Cheek Brush 23
$58
This versatile goat-hair and PBT-fiber brush is ideal for applying blush or b...
Utowa
Oblique Eyebrow Brush 7OB
$28
Crafted from pony hair and PBT fibers, this angled brush is perfect for defin...
Utowa
Halberd Cheek and Eyeshadow Brush 22H
$50
This versatile goat-hair and PBT-fiber brush is ideal for applying blush or b...
Utowa
Round Face Brush 27
$60
Ideal for loose or pressed powder, this goat-hair brush softly sweeps the sur...