Virtue

When Dr. Luke Burnett, a retired US Army Colonel, was leading a regenerative medicine lab in Winston-Salem the goal was to help heal battlefield injuries. He and his team discovered a way to extract human keratin in its purest form, called Alpha Keratin 60ku, and the power it has to treat burn wounds and regrow tissue. It wasn't until an intern asked if the protein could potentially work on hair that Virtue was born. Alpha Keratin 60ku remains the line's hero ingredient and is extracted from ethically-sourced human hair. This approach allows our bodies to recognize the keratin and treat it as our own. Alpha Keratin 60ku binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy.

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MANTA® Healthy Hair Brush for Flourish® MANTA® Healthy Hair Brush for Flourish®

Virtue

MANTA® Healthy Hair Brush for Flourish®
$36

A flexible brush specially designed for fine, fragile hair to reduce pulling ...

Recovery Conditioner

Virtue

Recovery Conditioner
$44

A like-no-other conditioner that strengthens as it softens

6-in-1 Styler 6-in-1 Styler

Virtue

6-in-1 Styler
$38

A universal styling cream that shines, texturizes, and protects.

5.0
Rated 5.0 out of 5 stars
1 Review
Flourish Conditioner for Thinning Hair Flourish Conditioner for Thinning Hair
5.0
Rated 5.0 out of 5 stars
1 Review

Virtue

Flourish Conditioner for Thinning Hair
$46

A hydrating conditioner specially formulated for fine, thinning hair that nou...

Frizz Block Smoothing Spray Frizz Block Smoothing Spray

Virtue

Frizz Block Smoothing Spray
$46

A weightless spray that creates an invisible protective veil against humidity...

Flourish Brow Density Booster Flourish Brow Density Booster

Virtue

Flourish Brow Density Booster
$80

A thickening, brow-enhancing serum powered by patented Alpha Keratin 60ku Cli...

The Polish Un-Frizz Cream The Polish Un-Frizz Cream

Virtue

The Polish Un-Frizz Cream
$44

A leave-in hair treatment that instantly smoothes texture.

5.0
Rated 5.0 out of 5 stars
1 Review
Flourish Density Booster Flourish Density Booster
5.0
Rated 5.0 out of 5 stars
1 Review

Virtue

Flourish Density Booster
$50

A nutrient-dense, botanical infusion for the scalp that creates the optimal g...

Flourish Treatment Mask Flourish Treatment Mask

Virtue

Flourish Treatment Mask
$70

A strengthening, thickening, volumizing treatment specially designed to hydra...

Curl-Defining Whip Curl-Defining Whip

Virtue

Curl-Defining Whip
$42

An airy mousse that delivers touchable hold while fighting frizz and amplifyi...

Healing Oil Healing Oil

Virtue

Healing Oil
$26 - $46

A shine-giving styling oil that fills in the gaps

Curl Shampoo

Virtue

Curl Shampoo
$44

A rich, non-drying formula that gently cleanses to maintain soft, strong, and...

Exfoliating Scalp Treatment Exfoliating Scalp Treatment

Virtue

Exfoliating Scalp Treatment
$50

A detoxifying treatment that rids the scalp of product build-up and impuritie...

Curl Conditioner Curl Conditioner

Virtue

Curl Conditioner
$44

A silicone- and sulfate-free conditioner that detangles, de-frizzes, nourishe...

Restorative Treatment Mask Restorative Treatment Mask

Virtue

Restorative Treatment Mask
$70

A luxurious, deeply hydrating treatment mask that actively rehabilitates hair.

5.0
Rated 5.0 out of 5 stars
1 Review
Recovery Shampoo
5.0
Rated 5.0 out of 5 stars
1 Review

Sold Out

Virtue

Recovery Shampoo
$44

A strengthening repair treatment and hair cleanser in one

Topical Scalp Supplement Topical Scalp Supplement

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Virtue

Topical Scalp Supplement
$58

A fast-absorbing serum that soothes, nourishes, and rebalances your scalp, stat.