Written by LENA RAFF
Photographed by MICHAEL KAZIMIERCZUK

FROM THE DESK OF VIOLET GREY
Re: The Harvey Nichols Installation

To our dearest customers,

Here at VIOLET GREY, the concept of partnership is a core element of our ethos and has a multi-faceted nature; our brands are partners, our Committee members are partners—our cities, and our customers, too. We take these relationships seriously and do not enter into new ones lightly—after all, discernment is our raison d'être.

Imagine then, the standards we set in choosing a collaborator for our first ever international foray—and into an iconic city called home by some of our favorite artists and editors, no less. We need not bore you with the details, but suffice it to say we aimed to join forces with a trusted, perhaps beloved institution that shared our values: curation, creativity, taste.

It brings us great joy to inform you, our loyal clientele for whom we get out of bed in the morning, that we have not one but two iconic partnerships to announce. The city: London. The destination: Harvey Nichols, where our custom installation is now open and our editors are at your service. We’ve brought to our first UK home an edit of products hand-picked for the occasion, including some never before shoppable on British shores.

We are honored (or should we say honoured?) to serve as your beauty confidante and advisor, and look forward to continuing to do so from our brand-new London postal code.

See you there.

XO,

VIOLET GREY