Founded by Erin Kleinberg, co-founder of The Coveteur and the force behind creative agency Métier, SIDIA is a modern fragrance and clean body care brand inspired by the enduring legacy of her grandmother, Sidia. A Holocaust survivor known for her impeccable style and unwavering commitment to daily self-care, Sidia believed that taking a moment for yourself was a ritual worth honoring. That philosophy became the blueprint for a collection that elevates everyday essentials through luxurious textures, sophisticated fragrance, and thoughtful formulas.

Blending skin care-grade ingredients with fine fragrance, SIDIA transforms familiar steps into a sensory practice that feels both indulgent and effortless. From fast-absorbing hand serums to nourishing body treatments, each product is designed to leave skin beautifully cared for. Made with responsibly sourced ingredients and developed in an organic-certified facility, the line is vegan and cruelty-free, and free from sulfates, parabens, silicones, and phthalates.