The founder of BOB BEAUTÉ has honed her skin expertise.
Written by LENA RAFF
Look Gine Margrethe up on Instagram and, after clocking her 1.2 million followers, you’ll bear witness to her impossibly even skin, sculpted features, and brows that deserve any award that may or may not exist for brows. She’s dewy, glowing—the picture of Scandinavian health. You would never know that the Norwegian internet personality struggled for years with breakouts and dermatitis. In an effort to navigate these complexion difficulties, Margrethe became a wealth of knowledge on ingredients and technologies, an expertise she’s kindly shared with us just as her brand-new line of skin and makeup essentials, BOB BEAUTÉ, dropped exclusively at VIOLET GREY, poised to take the US by storm.
Below, the founder’s picks for clear, healthy skin and stay-all-day makeup.
1.
“It’s a bulletproof cream for when my skin needs awakening, delivering the right amount of hydration while working on pores and fine lines in a gentle way. Also, let’s not forget, it’s amazing as a base for makeup!”
“The closest thing to magic. It’s soft as butter but has a long-lasting result that will blow your mind. This is a gem, and it will change your lip game forever.”
“Since I am a brow fanatic, this formulation is giving. Giving what, you ask? Hold, but the formula was developed to treat your hair follicles, so the brows will grow thicker and stronger. I use it every morning after The Brow Pencil, but also every night as a serum—on my lashes too.”
“I love a cleanser that actually cleans, and this is a go-to. It’s powerful but gentle. I double cleanse every night; First to remove my makeup, and second to clean my skin and pores.”
“What a great find! I struggle with breakouts from time to time—when my hormones are going bananas or when I have sleepless nights—and this is such a gem. Small but mighty, just like me.”
“This is on my wish list. I am a huge fan of in-clinic laser treatments, and go to one of the best in Norway. Unfortunately, I don’t have the time to visit as often as I want to, so having a little gadget for home use or traveling is my next investment! For glow, elasticity, pores, and everything else.”
“Let me just say, I don’t know much about astrology, but I know enough—and I’m a sucker for it. Yes, I’m an Aries, and fully invested in learning more and living in a world of imagination with this scent.”
“Although I’m usually a masculine scent kind of gal, this gives me the feeling of being at a spa. Which, frankly, I don’t prioritize. That’s why it’s important to make the most of these small self-care moments.”