The U Beauty founder is synonymous with incandescent skin.
Written by LAURA REGENSDORF
Name: Tina Chen Craig Profession: U Beauty Founder Homebase: Dallas, Texas
When a discerning beauty insider sets out to create a brand, the result is akin to futurecasting. In Tina Chen Craig’s case, she could see through the tired concepts of luxury skin care—overly complicated routines, superficially fancy packaging—and envision a smarter way forward. U Beauty, which launched in 2019 with its multi-action Resurfacing Compound, puts the focus on “transparency, efficacy, and real technology,” she says, and the brand’s proprietary SIREN delivery system is its magic bullet. Now officially a Committee member, Chen Craig brings her laser-sharp product insights to the latest and greatest. Here, she shares her definitive summer edit.
THE INSIDER EDIT
1.
“I never compromise on SPF, but I also want my skin to look beautiful. This has become my summer essential because it gives me broad-spectrum mineral protection while creating that softly blurred, perfected finish I usually rely on a primer for.”
“This is one of those understated products that makes all the difference. A swipe along the waterline immediately brightens my eyes and makes me look more rested.”
“If I could only carry one lip product, it would be the PLASMA Lip Compound. It gives my lips that naturally full, sculpted look. I gravitate toward Universal year-round, with Rose on repeat all summer.”
“Lately I’ve been reaching for this constantly because the texture is so effortless to work with. Paired with any PLASMA, it’s the lip combination I keep coming back to.”
“This is tinted skin care in a bottle! One layer gives the most beautiful sheer finish, two layers add polish, and three layers are my shortcut to effortless red-carpet skin.”
“I created MANTLE because I wanted cleansing to feel like skin care, not a chore. This luxurious balm melts away every trace of makeup in one step while leaving my skin feeling conditioned, never stripped.”
