Vyrao founder, Yasmin Sewell, has brought her unique sensibilities and keen eye for beauty to such influential brands as Browns, Chloé, Mulberry, Shinsegae South Korea, FARFETCH, and Liberty. In 2021, she combined her masterful expertise in aesthetics and fashion with her lifelong passion for self-care and energetic connection to create Vyrao, which seeks to use fragrance to create and channel energy to better connect us to ourselves. The earthy, gender-neutral scents of this sophisticated line not only smell incredible, but utilize Sewell's training in Reiki and Integrative Quantum Medicine™ to influence energy. As Sewell says, “I’ve always worn fragrance for myself rather than for others, and I wear it to amplify my energy. It’s about ritualising your routine, stating your intentions for the day by taking a moment for yourself. I use Vyrao in that moment and so do my friends and we all find it starts our day in a positive way.”
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