The Violet Files

The Violet Files / Lessons / the high-performance foundation that treats skin like a serum

Written by LENA RAFF
Photography by SHANELLE GRIFFIN



“Gucci Westman is known for her flawless complexions, and this foundation is a true showcase for her expertise,” effuses makeup artist and VIOLET GREY Manager of Education, David Broggi. “The north star for formulations, these days,” he continues, “is a foundation that yes, provides flawless coverage, but is also really good for the skin.”

Westman Atelier, the eponymous brand founded by top editorial and red carpet makeup artist, Gucci Westman, is not playing catch up on this front—the line has been packing their makeup products with skin-nourishing actives since their 2018 inception. The latest in the lineup of beloved (and best-selling) complexion formulas not only stays true to this standard, but pushes it even further with cutting-edge ingredients and serum-strength efficacy.

The central innovation at the heart of the new Suprême Bio-Complex Liquid Foundation is an advanced exosome delivery system that identifies damage in the skin and targets those cells. Encapsulated in plant-based exosomes, active ingredients like Westman’s proprietary Suprême Skin Bio-Complex—plus smoothing, restorative peptides and brightening vitamin B3—are driven deep into the skin at maximum strength without causing irritation. The system also helps identify damaged cells and deliver treatment exactly where it’s needed.

You’d be forgiven for forgetting that the subject at hand is not (in the traditional sense) a serum—but rather, a high-performance, skin-perfecting foundation. While it hydrates, brightens, and firms, the silky liquid expertly camouflages dark spots, redness, and enlarged pores with a diffused, airy coverage. Broggi reveals, “I’ve been secretly testing it on my red carpet clients, and I love the blurring effect. It very subtly mattifies without emphasizing texture or wrinkles. In fact, it keeps the skin really smooth, which can sometimes be difficult for a product with medium-plus coverage.” He continues, "The shade range is extremely impressive, there’s a color for everyone. I’ve had no difficulty finding a great match for any client that sits in my chair.”


SHOP WESTMAN ATELIER


 

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