PIA BARONCINI
The LPA founder and creative director has mastered the nighttime unwind.
Written by Laura Regensdorf
“My husband always laughs that he’s never met a woman who gets ready so quickly but takes such a long time to go to bed,” says Pia Baroncini, the founder and creative director of the fashion brand LPA. For the mother of two with a stacked slate of projects—including a podcast and Substack, an olive oil label out of Sicily, and marketing strategy for her husband Davide’s line, Ghiaia Cashmere—it’s understandable that the evening routine is a sacred one. LYMA laser, Dr. Diamond skin care, hair oil, red-light mask: It’s all in support of top-to-bottom well-being. “I feel like I don’t have to wear as much makeup,” Baroncini says, though she occasionally peppers her friend Mary Phillips with questions about underpainting. “I always want to feel very free and not too precious.”
There’s an ease to Baroncini’s approach to living that maybe comes by marrying an Italian. The couple has plans to expand Baroncini Import & Co. beyond olive oil, leaning into the domesticity that blossomed with a move back into her childhood home in Pasadena, following her father’s death. Her mother stayed put, and now “we have cocktails at five, she comes with us to dinner,” says Baroncini of her old-world corner in modern LA. The family is finding the balance between American wellness culture and Italian live-and-let-live, between business savvy and unhurried unwind. For her podcast, “Everything Is the Best,” she and Davide sometimes even lay in bed, a little recorder between them. “You can hear our dogs snoring in the background.”
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