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INTRODUCING SARAH CREAL
The expert-created brand that delivers for those over 40, and looks incredible on absolutely everyone.
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POWER PAIR
How Habelo’s innovative hand-care system earned its cult following.
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THE EAST HAMPTON STORE
The Industry's Beauty Edit has arrived seaside.
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SHELF STAPLES
JUST APPROVED:
DR. DIAMOND’S METACINE
EYELIFT BIOREMODELING PEPTIDE MULTIPLEX
This potent eye treatment visibly improves all visible signs of aging.
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The violet files
Product Reviews
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Our stores in Los Angeles, NYC, Long Island and London are stocked with the finest beauty products available, and our experts are standing by to offer skincare advice, fragrance recommendations, makeup applications, and any other aesthetic or olfactory assistance you may require.
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VIOLET CODE
Our code is a testing process and set of standards by which our community of top makeup artists, hairstylists, estheticians, dermatologists, and celebrity influencers distinguish the finest beauty products in the world from the tens of thousands on the market.
