Foundation Shampoo

A gentle cleansing shampoo chases away buildup and lays the groundwork for well-hydrated and balanced hair.

$39.00

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Product details

A salon-grade cleanse that creates the perfect foundation for air drying and styling.
Coconut-based surfactants create a rich lather without stripping, smooth strands, and add shine.
A naturally derived BotaniComplex™ nourishes hair at the root, while ceramides promote scalp and hair health.
The pH-balancing formula strengthens and preserves color—no appointment required.

Free of silicone, parabens, sodium lauryl sulfate (SLS), triclosan, and gluten
Vegan

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how to use

On wet hair, massage into the scalp
Rinse out thoroughly
Shampoo a second time for a salon-grade cleanse

ingredients

Water (Aqua), Sodium Cocoyl Isethionate, Lauryl Glucoside, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Glycerin, Coconut Acid, Coco-Glucoside, Cocamide MIPA, Sodium Isethionate, 1,2-Hexanediol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Sodium Gluconate, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Sodium Hydroxide, Sodium Benzoate, Ceramide Eop, Ceramide Np, Ceramide Ap, Ethylhexylglycerin, Sorbitol, Citric Acid, Lecithin, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lauroyl Lactylate, Xanthan Gum, Glutaral, Potassium Sorbate, Phenoxyethanol, Cholesterol, Phytosphingosine, Carbomer, Fragrance (Parfum), Limonene, Geraniol, Linalool

Violet Code Approved

The Violet Code is a rigorous testing process by which our Committee of leading makeup artists, hairstylists, skin care experts, nail artists, and perfumers deem products best-in-class and therefore worthy of their kits, our SHELVES, and your vanity.

Editor’s Note

Inspired by the misty mountains of Big Sur, notes of bergamot, vetiver, neroli, and fig evoke the spirit of an untamed California garden.

4.9

Rated 4.9 out of 5 stars

Based on 233 reviews

Total 5 star reviews: 205 Total 4 star reviews: 25 Total 3 star reviews: 0 Total 2 star reviews: 3 Total 1 star reviews: 0

99%would recommend this product

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233 reviews

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AO
Anna O.
I recommend this product
Rated 5 out of 5 stars
4 months ago
Best shampoo i’ve ever used
I’ve been using the shampoo and conditioner and I truly can’t say enough good things. They’re incredibly gentle yet deeply nourishing, my scalp feels calm, healthy, and never itchy.
These products genuinely feel made from the heart — thoughtful, clean, and soulful. I’m so happy I found them and wholeheartedly recommend.
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KJ
Kimberly J.
I recommend this product
Rated 5 out of 5 stars
4 months ago
Beautiful Products
I purchased the shampoo, condition, milk hair serum and thickening spray. The products are lovely, my hair is looking healthy and I love the smell. Highly recommend!
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AB
Alicia B.
I recommend this product
Rated 5 out of 5 stars
4 months ago
Great for curls
Gentle enough for my fine curls, strong enough to effectively remove styling product build up. Win Win
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ES
Emily S.
I recommend this product
Rated 5 out of 5 stars
4 months ago
LOVE
I love this shampoo. From the first wash - the smell, the lather, the clean my scalp felt - 10/10.
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MC
Milia C.
I recommend this product
Rated 5 out of 5 stars
4 months ago
lovely everyday shampoo
was looking for something without a lot of actives to use as an everyday wash. I have Seborrheic dermatitis so my scalp can get irritated and dry fast, but this shampoo didn't cause any irritation and is very gentle on the scalp. I cant wait to try more Roz products!
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