The Towel

A microfiber towel that speeds up dry time while protecting hair from frizz and breakage.

$55.00

Black

Shade:

WHITE

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Product details

Designed with a plush microfiber waffle knit and a smart elastic band, it cuts down dry time while gently protecting strands from damage, breakage, and frizz. Traditional terry cloth towels can cause friction and stress on the hair shaft, especially when strands are most vulnerable—post-shower.


That’s why The Towel was developed with purpose: to give every hair type—from fine to coily—a secure, damage-reducing way to dry. Its smaller-than-a-bath-towel design makes it easy to wrap and wear as long as needed, while the patent-pending shape and secure band keep it perfectly in place. Whether you’re plopping curls, blotting excess water, or prepping for air-dry styling, The Towel supports your strands from start to finish.


VISIBLE RESULTS

  • Gently absorbs moisture without stripping strands
  • Minimizes breakage, frizz, and damage from harsh towel-drying
  • Reduces dry time compared to traditional cotton towels
  • Helps maintain curl pattern and hair texture integrity
  • Comfortable and secure fit for all lengths and hair types
how to use

For straight or wavy hair: Flip your hair forward, placing the elastic band at the nape of your neck. Wrap, blot, twist, and tuck the tail into the elastic strap.

For curly hair: Use the same method to absorb water, then plop and secure. Keeps curls defined and frizz minimized.

For coily hair: Blot gently, then wrap and wear as long as needed to lock in moisture before styling.

Care Tips:
Wash cold and dry on low. Avoid bleach. If stained, treat with stain remover before laundering.

Do not hang by the elastic band—it may stretch.

Editor's Note

Not all towels are created equal. This one was thoughtfully designed to eliminate the rough drying ritual most of us grew up with—swapping terry cloth for a plush microfiber knit and adding an elastic detail that actually keeps it in place.