JUST APPROVED

Meet the newest products to receive the prestigious VIOLET CODE stamp of approval—items vetted by our Committee of Industry Experts for their quality, performance, and vanity appeal. From skin care and makeup to hair care and fragrance, we’ve hand-selected the best-of-the-best in luxurious beauty and wellness essentials from top-tier brands like Augustinus Bader, Victoria Beckham Beauty, Dr. Barbara Sturm, Dyson, Shu Uemura, Chanel and more — so you can elevate and enhance your beauty routine with the same products used by our Committee of Industry Experts on their celebrity clients on set, on the red carpet, and beyond.

new arrival

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Victoria Beckham Beauty

13. Sculpt & Blend

$62.00

A dual-ended brush designed to adapt to every complexion product—cream or pow...

new arrival

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Victoria Beckham Beauty

22. Define & Line

$36.00

A dual-ended brush made to create countless liner looks using eye shadows or ...

new arrival

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Victoria Beckham Beauty

12. Buffer

$60.00

Densely packed bristles and a custom rounded head shape make this brush the p...

new arrival

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Victoria Beckham Beauty

21. Buff & Smudge

$42.00

A dual-ended brush ideal for achieving Victoria Beckham's signature smoky eye...

Airstrait™ Wet-to-Dry Straightener Airstrait™ Wet-to-Dry Straightener
new arrival

Dyson

Airstrait™ Wet-to-Dry Straightener

$499.99

Dries and straightens hair simultaneously so you can take hair from wet to a ...

Airwrap i.d.™ Multi-Styler and Dryer Curly+Coily Hair Airwrap i.d.™ Multi-Styler and Dryer Curly+Coily Hair
new arrival

Dyson

Airwrap i.d.™ Multi-Styler and Dryer Curly+Coily Hair

$599.99

Perfect curls at the touch of a button. The only Bluetooth connected multi-st...

Airwrap i.d.™ Multi-Styler and Dryer Straight+Wavy Hair Airwrap i.d.™ Multi-Styler and Dryer Straight+Wavy Hair
new arrival

Dyson

Airwrap i.d.™ Multi-Styler and Dryer Straight+Wavy Hair

$599.99

The latest Airwrap™ technology, with six-in-one versatility. Dry, curl, wave,...

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