Seasoned product developer, Sarah Creal, created her eponymous line to serve those over 40—a vital population she felt was being ignored. Creal surveyed this group on what was lacking for them when it came to their products, and used this information to formulate hydrating, flexible formulas that move with the skin and don’t settle into texture. One of her mantras: “If it looks amazing on people over 40, it will look amazing on everyone.”
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