At first, Cassandra Grey’s quest to capture the scent of dangerous love—encapsultaing “the one who got away”—proved to be an elusive pursuit. Until one day, after eight years, it clicked. A collaboration with master perfumer Jérôme Epinette coincided with a moment in which his own heart was pining; his mind longing for someone he had chased. That hard-to-pin-down feeling of a woman’s transfixing effect was crystallized in scent form and Madame Grey’s inaugural perfume and hair mist debuted: palpable odes to desire, designed to linger in memory.