Fischersund is a Reykjavik-based multidisciplinary collective and fragrance house, led by the self-taught nose Jónsi—the lead vocalist of Sigur Rós—and his artist siblings. The brand weaves scent, sound, and personal memories into their artisanal lineup, often using nostalgia as a jumping-off point, with resulting fragrances that span specific and universal feelings. Made with clean essential oils and wild ingredients native to Iceland, the scents connect storytelling to poetry, sound, and art. The fragrances come wrapped in a cotton bandada illustrated by Jónsi’s sister, Ingibjörg. Each is a collective labor of love.