The Violet Files

The Violet Files / Shop My Bag / jennifer meyer

Written by LAURA REGENSDORF



When Jennifer Meyer launched her namesake jewelry brand in 2005, she wanted to make the kinds of pieces you never took off—less adornment and more extensions of self. “Jewelry really ends up telling a story,” she says, recalling what her mother always wore (gold wedding band, Cartier watch, simple hoops) the way others might remember a signature lipstick. Besides, in terms of the morning to-do list before the rush out the door, “jewelry is the last thing on the list.” Good thing the staple pieces stay put. 

 

It’s all part of a laid-back way of life for Meyer, whose upbringing on the beach in Malibu has made her a quintessential California girl. She seeks out regular doses of vitamin D while staying diligently up-to-date with skin checks at the dermatologist. She embraces the ease of air-dried hair while doubling down on a skin-smoothing home laser. “I love to be moisturized, I love to smell good, and I love to be glowy,” she says—desires that play out here in her expertly curated BAG. Meyer counts a number of beauty founders as friends (her sister runs C & the Moon, and Meyer herself expanded into fragrance in 2022), though she only shares honest recommendations and hopes for the same. “Like, I want all the tips and tricks from anyone and everyone, so lead me down the right path,” she says with a smile. For now, the recently engaged designer is focused on prepping her daughter for college. “I’ll probably have a nervous breakdown because I’ll be so devastated, and then I will plan my wedding,” she says. “But I can promise you, it will be something outdoors and beachy and just a vibe.”



1.

“Smells like a dream, scrubs like a miracle—this is my desert island product. OBSESSED!”

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2.

“This basically leaves my hair gorgeous enough for a shampoo commercial.”

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3.

“The only face moisturizer you’ll ever need—hydration heaven. Truly a miracle product.”

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4.8
Rated 4.8 out of 5 stars
679 Reviews
The Super Hydrator
4.8
Rated 4.8 out of 5 stars
679 Reviews

U Beauty

The Super Hydrator
£68 - £168
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4.

“This product is just a YES! Balanced my pigmentation amazingly.”

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5.

“The ultimate in hair hydration—so deep-conditioning, it’s like a vacation in a jar.”

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5.0
Rated 5.0 out of 5 stars
79 Reviews
Masque Quintessence
5.0
Rated 5.0 out of 5 stars
79 Reviews

Leonor Greyl

Masque Quintessence
£132
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6.

“It’s an investment but worth it for the plump.”

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7.

“Baies is my favorite. They are just perfection.”

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8.

“The shade that works every single time—like a great pair of jeans for your lips.”

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9.

“For people like me who are not makeup artists. Just a swipe with your finger, and you’re done and glowing.”

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Lid Tint

Jillian Dempsey

Lid Tint
£28
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10.

“For that extra Malibu girl beach glow—even when I’m nowhere near the beach.”

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Sun Tone Bronzing Drops

Westman Atelier

Sun Tone Bronzing Drops
£58
Light Tan
Medium Tan
Deep Tan
Rich Deep Tan
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11.

“My go-to for when I need to look like I slept 10 hours, drink green juice, and live at a spa.”

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12.

“A little color, a lot of moisture. Love this for the lips!”

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