The beauty experts on VIOLET GREY’s Committee are dialed into the evolving product landscape, forever testing the latest innovations. The most deserving launches don’t just garner the Violet Code seal of approval—they also earn a spot in these artists’ personal rotations. Here are the transformative products that stand out among 2025’s best.
NakedBeauty MD
Biopeptide Growth Factor Eye TherapyA clinical-grade eye treatment that visibly smooths, firms, and brightens, po...
Westman Atelier
Sun Tone Bronzing DropsA buildable formula for instant summer skin. Featherlight liquid bronzer with...
U Beauty
The SMOOTH Dynamic Wrinkle Defense SerumA high-performance serum with stable retinol esters, peptides, and exosomes t...
Jillian Dempsey
Lip GlossA clean, collagen-boosting gloss that delivers high shine—minus the stickiness.
SUSANNE KAUFMANN
AHA Enzyme Body LotionInspired by the sensorial experience of the Susanne Kaufmann spa, this two-in...
MBR
Liquid Surgery SerumA surgical precision serum, mimicking the results of in-office skin rejuvenat...
Eighth Day
The Intensive MoisturizerA lush cream that delivers proprietary Peptide-Rich Plasma®, clinically-teste...
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May Lindstrom Skin
The Blue CocoonA calming balm-to-oil concentrate that melts into skin for transformative moi...
111SKIN
Exosome Face LiftA cosmetic surgeon–formulated, two-step exosome protocol inspired by micronee...
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May Lindstrom Skin
The Good StuffA golden, botanical-rich oil that wraps skin and hair in decadent shimmer and...