Saie—pronounced like “say”— is a New York–based beauty brand redefining clean makeup through high-performance formulas with skin care-inspired benefits. Founded in 2019 by Laney Crowell, a former editor and beauty industry veteran, Saie takes its name from its day one mantra: “you Saie it, we create it.” That goal has led to industry-defining products that are created with expert-driven innovation and a commitment to sustainability and transparency. For Crowell, clean beauty isn’t just about steering around the undesirables (such as the 2,000 banned ingredients Saie will not use in formulas)—it’s about packing in complexion-soothing actives while embracing the expressive potential of makeup.