ALIA is the muse-inspired fragrance line founded by British self-development expert (and self-proclaimed former party girl) Roxie Nafousi. As a multiple Sunday Times bestselling author focused on manifestation and mindset, she has garnered global renown as a speaker, coach, and authority on emotional intelligence and living purposefully. Her inaugural scents—designed to empower, embolden, and shift the wearer’s mood—are a love letter to three archetypes: the Scene Stealer, the Power House, and the Main Character.