How MBR’s Liquid Surgery Serum Earns Its Name, and Its Price Tag
The definition of Expensive But Worth It.
Written by FREYA DROHAN
When a brand has never invested in a marketing campaign or billboard push, has hardly promoted itself at all, how, one might ask, does its pricey hero formula become a cult Hollywood IFYKYK serum? The answer is simple: On the strength of results that genuinely compete with scalpels and needles—and the breathless recommendations from people who’ve experienced them.
In a town where those with means have access to every procedure and injection imaginable, this discerning, oft-photographed crowd is increasingly turning to a serum—confidently called Liquid Surgery—from innovative German line MBR, where scientists, plastic surgeons, and dermatologists all contribute to the creation of its highly efficacious products.
Formulated by these best and brightest with the lofty goal of serving as a rival to in-office treatments for people concerned with visible fine lines, Liquid Surgery is truly in a class of it’s own. The serum taps into neuromuscular-blocking peptides to relax and soften wrinkles (a Botox-like effect), boosts collagen synthesis, improves barrier function, and recovers volume—notoriously difficult to achieve with topicals. At its core is Liquid Surgery Complex®, a patented oxygen-carrier system originally developed as a hemoglobin substitute, which saturates cells with oxygen while eliminating excess carbon dioxide. This increases cell turnover, giving skin a smoother and more radiant surface.
All of this innovation does not come cheap, but the good news is that this is not a product that you need slather on—less is more and consistency is the name of the game. The experts at MBR advise using a thin layer religiously every morning and night for three months to maximize results.
When it comes down to it, seeing is believing, and that’s far more effective marketing than any billboard. We at VIOLET GREY can’t get enough of this groundbreaking brand, and we’ll soon have more of it to love. To tide you over until then, here’s a lineup at our current MBR MVPs.
