woman made:


The founder of By Terry has been dubbed the “Steve Jobs of beauty” for her ability to create cult products that inspire lifelong devotion from their users. 


In a new series, VIOLET GREY profiles female beauty entrepreneurs who are considered industry game changers for their individual approach to business. Each one entered the conversation in her own manner and maintained a steady, if not unparalleled, trajectory with her indomitable spirit. Here, we talk to Terry de Gunzberg, the foudner of By Terry. 

If you have ever used a highlighter pen to erase dark circles or brighten your features, you have Terry de Gunzburg to thank. The former international director of creation and marketing for YSL Beauté, de Gunzburg is the brilliant mind behind the iconic Touche Éclat, a mainstay of every big-name makeup artist’s kit. (She has even been called the “Steve Jobs of makeup” for introducing the very first something that no one knew they needed.) “It took me three years to convince YSL Beauté to launch it, and since then I have not looked back!” she says.

The former medical student has a knack for dreaming up obsession-worthy beauty items. In 2000, she launched her own line, By Terry, comprising skincare, makeup, and fragrance. Three years later, she introduced the world to the miraculous Baume de Rose. The pink-tinted balm is rich in rose essential oil and shea butter to smooth and comfort lips (and cuticles!), and it has become a favorite of leading ladies such as Kate Winslet, Jennifer Aniston, and Drew Barrymore. “Baume de Rose is a product for every woman, at every age, which is why it’s so appealing, I think,” de Gunzburg says. “It’s universal!”

Perfectly polished Parisian chic, de Gunzburg is known for the signature makeup look she created—perfect skin, rosy lips, and expertly curled ebony lashes on shoots with legendary photographers such as Irving Penn, Helmut Newton, and Guy Bourdin. To this day, she is never without her By Terry Rouge Expert Click Stick in 17-My Red. “There is nothing like a classic red lip to make me feel beautiful,” de Gunzburg says. “I think everyone has chic inside them.”


What is the atmosphere of your bedroom?

My entire home is filled with art. It inspires me in all aspects of my life, and my bedroom is no different. I love waking up every morning, opening my curtains, and feeling inspired.

How many hours of sleep do you require?

I always try to get a full night’s sleep, but I use my Touche Veloutée Highlighting Concealer to look rested, regardless of whether I have slept.

Any bedside beauty essentials?

Always, always, always Baume de Rose. It keeps my lips perfectly hydrated at all hours of the day, but especially in the evenings.


Do you drink coffee or tea, eat breakfast?

I always drink a strong pot of Earl Grey tea. The ritual is very calming to me and prepares me for the day ahead.


What is your morning skincare regimen?

Morning or evening, I always wash my face. A proper skincare regimen is the key to beautiful skin.

What makeup and products do you use on a daily basis?

I keep my makeup very easy because I always have somewhere to go. My Light-Expert Click Brush is perfect for looking put together on the go, and a quick swipe of Mascara Terrybly and Rouge-Expert always looks classic.


What’s the first thing you read each morning?

I read the French, English, and American papers. I believe it is so important to be aware of what is going on in the world, especially with a global business!