How two women made it their mission to demystify and destigmatize pubic hair.
Written By JAYME CYK
VIOLET GREY profiles female beauty entrepreneurs who are considered industry game changers because of their individual approach to business. Each one entered the conversation in her own manner and maintained a steady, if not unparalleled, trajectory with her indomitable spirit. Here, we talk to Fur founders Lillian Tung and Laura Schubert.
Pubic hair. To some it’s a juvenile term; to others it’s merely a common denominator among friends. But Lillian Tung and Laura Schubert saw that the industry wasn’t embracing the bush.
Studies show that 90 percent of people—both men and women—groom their body hair in some way. This was the turning point for Tung and Schubert to create Fur, a unisex bodycare collection with a focus on pubic hair. “Other products that cater to pubic hair are either removal-focused or weirdly juvenile in terms of their packaging—think: glitter and lots of pinks and purples with coy euphemisms,” says Schubert. “Our packaging was meant to evoke a classic elegance, inspired by vintage Yves Saint Laurent perfume bottles. It was important to us to fight the stigma surrounding the word pubic, in the hopes that normalizing it would inspire more inclusivity and body positivity.”
Tung and Schubert have been friends since childhood. Both realized bodycare ingredients were harsh, the packaging was unsophisticated, and brands focused only on removal, or hair as a problem. “Fur is about a more inclusive definition of beauty, whether you think the bush is back or skin is in,” says Schubert. This idea pushed Schubert to quit her job as a management consultant and tapped Tung to leave her global marketing position at L’Oréal and tackle the industry gap.
The first product revealed in 2016 was Fur Oil, which includes a slew of uses. Whether you shave, wax, laser, or keep all your hair, the jojoba-based oil moisturizes both skin and hair, and also keeps pores clean to prevent any irritation or ingrowns. Beyond that, Tung and Schubert found that Fur Oil works great as a cuticle oil, a clarifying hair and scalp mask, a bath oil, and even a tattoo aftercare moisturizer.
With a current lineup of four products (Fur Oil, Stubble Cream, Ingrown Concentrate, and Silk Scrub), the founders want to continue to drive the conversation forward to encourage even more body acceptance. “When we first founded Fur, there was no precedent for the brand we were creating,” says Schubert. “We pride ourselves on having created a space that feels inclusive in large part because we extended the conversation and allowed people to discuss body hair and grooming without judgment.”
What is the atmosphere of your bedroom?
L.T.: I love my bedroom. It’s clean and comfortable; I try to keep clutter to a minimum.
L.S.: It’s a serene sanctuary—all white, gray, and warm. I try to keep my bedroom uncluttered, so my thoughts will follow.
L.T.: I have a king-size bed and all my bedding is white. My favorite thing about it is its size and the five pillows of various sizes. All five are mine; my husband prefers to sleep with zero pillows.
L.S.: I have only white sheets. Patterns give me nightmares. My favorite thing about it is when my husband and daughter nap!
L.T.: Between 6 and 7 a.m., but later on the weekends.
L.S.: I wake up between 7 and 8 a.m., depending on my 18-month-old.
How many hours of sleep do you require?
L.T.: I prefer nine hours, but I get about six to eight. Between running a business, being a mom to a toddler, and being 8 months pregnant, sleep is hard to come by.
L.S.: I only need four or five hours, but I function better with seven or eight. As I’ve gotten older, I’ve tried to get more sleep. It’s a constant new year’s resolution.
Any bedside beauty essentials?
L.T.: My bedside essentials include Fur’s Stubble Cream for my hands, legs, and feet before bed, and the Ingrown Concentrate on my C-section scar. For my lips, I use Fresh Sugar Advanced Lip Therapy.
L.S.: Fur Oil, always. Also, I keep Kiehl’s hand cream, Weleda Skin Food, and Fresh lip balm next to my bed.
Do you drink coffee or tea, eat breakfast?
L.T.: I’ll drink one cup of coffee every day no matter what, between 9 and 11 a.m. I won’t drink it any earlier as I want my body to naturally wake up, and no later because I can feel the effects of caffeine into the evening. I’m not a fan of tea, but I’m a loyal banana tea drinker at night before bed. Breakfast is hit or miss, and more often than not, a miss.
L.S.: I am a coffee addict—whole milk, no sugar—and I will drink coffee until lunchtime. I rarely eat until the early afternoon. I like tea sometimes later in the day to relax.
L.T.: No, and not in the p.m., either!
L.S.: I do Pilates twice a week, but in the afternoon.
What is your morning skincare regimen?
L.T.: It depends on the season. In winter I focus on hydration. I cleanse with only water in the morning and then pat on Savar Natural Rosehip Miracle Moisture Essence. I finish with Dr. Barbara Sturm’s Face Cream. If it’s going to be a dry New York City day, I’ll add in a top layer of a hyaluronic acid cream.
L.S.: I splash water on my face. I love essences, so that’s my next step. Right now I’m alternating between Tatcha and a New Zealand brand called Savar. Then I follow with moisturizer and sunscreen. Right now these are from Christine Chin, my facialist.
What makeup products do you use on a daily basis?
L.T.: Luckily, I don’t have to do anything with my hair. I’ve learned that the more product I put in it, the worse it looks.
L.S.: The less I brush it, the better it looks!
What’s the first thing you read each morning?
L.T.: The first things I read are work and personal emails, followed by the company Instagram.
L.S.: I look at texts, then Instagram. Then I email on the train. I strive for inbox zero.
L.T.: Usually only emails. My mornings before 10 are for my daughter.
L.S.: I clear my inbox and meet with the team so they can get the answers they need to start the day.
L.T.: I get to work around 10 a.m. after dropping off my daughter at school.
L.S.: If possible, 8:30 a.m., but I like to spend time with my daughter in the morning and have my first coffee while playing with her. It’s hard to leave!