






Processing...
woman made:
Hollywood’s go-to facialist is letting us in on her tools of the trade.
Written By JANNA JOHNSON O’TOOLE
VIOLET GREY profiles female beauty entrepreneurs who are considered industry game changers because of their individual approach to business. Each one entered the conversation in her own manner and maintained a steady, if not unparalleled, trajectory with her indomitable spirit.
A treatment at celebrity esthetician Georgia Louise’s Manhattan Atelier or Los Angeles outpost is more than just an expert steam and clean; her signature technique employs an arsenal of tools that sculpt, lift and de-puff, instantly reviving tired, stressed complexions. Luckily these ultra-glowy results no longer require an in-person appointment—Louise now makes house calls of sorts, thanks to a collection of at-home devices that mimic her pro approach.
First thing you do when you wake up?
First, I stretch—cat stretch and downward dog—then, I de-puff and drain my face with my Freeze Tools.
Approximately six. I literally dream about getting the recommended eight though!
30 minutes. It’s the only time I truly relax—I love and appreciate every second of it!
Typical skin care regimen?
I follow a 13-step skin care and beauty tool routine. At the moment, that includes the Georgia Louise The Balm, La Mer The Cleansing Foam, Georgia Louise ph Perfecting Tonic, La Mer The Treatment Lotion, Georgia Louise Hydra Repair Elixir, Environ Mela-Fade Serum System A+B, my personalized Georgia Louise Bespoke Cream (made at my New York City atelier), La Mer The Eye Balm Intense, La Mer The Concentrate, and one small drop of my Vital Finishing Serum.
I switch on and off between different beauty tools depending on how my skin feels that day or what I know it needs. I’ll use my Freeze Tools to de-puff, Butterfly Stone to drain, Hollywood EGF device for microneedling and ion infusion, Pulse+Glo for galvanic current and increased hydration, and/or my GLOlite LED mask to repair and heal, as well as the NuFace to lift and tighten, interchangeably.
I always, always finish my regimen with the La Mer The Reparative SkinTint with SPF 30.
Hair situation in the a.m.?
Simple, always. I love Deborah Pagani’s object hair pin. All it takes is a quick brush, twist and pin; then it’s up and out of my face for the day, which is ideal when I’m treating clients.
Your signature beauty look?
The glass skin look with rosy pink lips! To achieve this, I use La Mer The Reparative SkinTint with SPF 30, Georgia Louise The Balm on my cheekbones, Charlotte Tilbury Magic Away concealer for under eye shadows, Charlotte Tilbury Filmstar Bronze and Glow, and Givenchy Le Rose 202 for lips.
Reformer Pilates (with Terrance) at Equinox.
Go-to breakfast and a.m. beverage?
One slice of gluten-free bread with crushed avocado, a green smoothie with a mix of Dr. Nigma Talib Immortal Skin Collagen Powder, Vital Proteins, chocolate protein mix, probiotics, almond butter, and a handful of organic berries.
Foolproof self-care move?
At-home facial massage using my Butterfly Stone or your own hands! You can lightly slap your face in an upward motion to help tone.
The Harmonist Metal Flower.
An expensive-but-worth-it product or treatment?
My Hollywood EGF Kit. It’s $395 but more cost effective than getting the professional Hollywood EGF Facial treatment for $650 in my atelier.
SiO NeckLift and Eye & Smile Lift Patches for an at-home wrinkle treatment.
My Freeze Tools and Lift and Sculpt Butterfly Stone for a bedtime face massage to help you relax before you sleep, as well as my GLOlite LED mask.
Snuggle with my two dogs; check emails and Instagram.
Linda Evangelista, Cate Blanchett, and Audrey Hepburn.
My current job! My business and clientele are amazing—I’m so lucky! I also love being La Mer’s Global Skincare Advisor, too.
Selling microcurrent machines.
How the idea for your current company came to you?
When I finished beauty school I immediately wanted to build my own business and be my own beauty boss.
Don’t rush. And always read the small print.
When I made my first million dollars in revenue in my atelier in two years of opening my New York flagship location. I moved to New York from London and had to generate entirely new clients as I didn’t know many people in the U.S. at that time.
I had to declare bankruptcy at the age of 21 in London. However, that situation empowered me and made me incredibly determined to succeed from that point on.
The first pimple I ever popped!
I’m an opera singer (soprano).