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DR. FRANCES
PRENNA JONES

How the UK-based physician is demystifying skin care ingredients—one product at a time.


Written By JAYME CYK


VIOLET GREY profiles female beauty entrepreneurs who are considered industry game changers because of their individual approach to business. Each one entered the conversation in her own manner and maintained a steady, if not unparalleled, trajectory with her indomitable spirit. 

After 10 years in internal medicine, Dr. Frances Prenna Jones decided to pivot. "I became fascinated by the aging process and the concept of looking well, feeling well, and living well in my early thirties," says Prenna Jones. But it wasn't just the allure of the aging process that made the British doctor switch gears. "I started teaching my patients about products and specific ingredients," she says. "I realized they didn't understand what certain actives actually did for their skin."

So she applied all that knowledge to create a potent skin care line with proven ingredients—and at efficacious levels—that helped simplify her patients routine. Her first launch was Formula 2006, a chemical exfoliator infused with vitamins, antioxidants, and collagen boosters to help rejuvenate, strengthen, and protect the skin. And soon, her patients demanded more.

Currently, Prenna Jones has over 20 products in her line with a ton more in the pipeline. "I believe if you stick too rigidly to your plan it doesn't allow for the unexpected magic moments," she says. Here, she reveals the importance of embracing uncertainty, why she’s a fan of fasting, and the best career advice she’s ever received.


First thing you do when you wake up?

Drink coffee—black.

Hours of sleep on the regular?

I wish I could say eight to 10. But the reality is a lot less.

Time spent on beauty in the a.m.?

It varies, but 10 to 15 minutes is my average.

Typical skincare regimen?

In the morning, I use my Clean + Prepare Cleansing Balm, Formula, Day Work, Eye Work Day, Enhance, and Refresh 24/7. In the evening, I sub in Night Work and Eye Work Night. I also like to do an at-home treatment at least one night a week depending on my skin condition, the time of year, and where I am in the world. I mix 50-50 Fix Holiday with Fix DDSS. Then, I apply my Konjac Mask and spritz with Refresh 24/7. I leave it on for five to 10 minutes, remove, and massage the remaining serum into my skin.

Hair situation in the a.m.?

Definitely bed head. But I have stellar braiding skills that I have honed over years and years of doing "braid off" competitions with my sister!

Your signature beauty look?

I keep it pretty simple. I love Tom Ford bronzer, a little Nars Orgasm Blush, mascara, and lip balm, In the evening, I add a lip shimmer and a bit of eyeliner.

Favorite workout?

Walking. I try to walk everywhere. I believe the best exercise is being on the move as much as possible. I am fortunate enough that in London, I walk to and from my clinic every day. I walk my dog for an hour every morning and evening, which clears my head. It's a very creative time for me.

Go-to breakfast and a.m. beverage?

I don't eat breakfast. I believe in fasting.

Foolproof self-care move?

I am practically evangelical on the subject of fasting and what it does to reset and balance our hormones, our skin, our metabolism, everything!

Signature scent?

An oil custom blended just for me.

An expensive-but-worth-it product or treatment?

Botox. Done well, it really freshens up your face.

A cheap-but-chic product or treatment?

Vaseline. It's the best product if you have a disrupted skin barrier.

Bedside beauty essentials?

I have an eye cream next to my bed. Keeping the eyes well hydrated and maintaining the barrier function of the under-eye area at night is essential. I also take a vitamin C calcium supplement every evening.

Last thing you do before bed?

I turn off all of my devices and black out the room. If I am out in the country, I’ll open a window.

Beauty icons?

Grace Kelly. She’s self explanatory.

Business icon?
I think what Estée Lauder did at a time when women were expected to stay at home is incredible. But my current-day business hero is a lady named Madam Taupin. She lost everything through a bad business deal and has single-handedly built an empire, while heavily investing in education and giving back to the aesthetic industry. She experienced adversity, but didn't let it get her down.
Best job?

What I do right now. I would love to still be doing this when I am 80 years old. I love that I have a balance between patients, creation, and business.

Worst job?

None. I have learned something from every job I have had.

How the idea for your current company came to you?

It was very organic. In the beginning, I wanted to be able to make stand-alone products that would simplify my patient's skin care regimens that were scientific and efficacious.  From there it evolved into a company. We are the only skincare company in the UK who develops, researches, and manufactures all on the same site run by a cosmetic doctor who still works with patients.

Best career advice you've ever received?

Others will always try and copy what you do, but they will not be able to create the way you do. Don't let other people's noise deflect you from what you want to do. Believe in the product, not the bottom line.

Highest point as an entrepreneur?

There have been a lot. The high points are what keep you going!

Lowest point as an entrepreneur?

When no manufacturer wanted to make my products because they told me my formulations were too complicated and some of my ingredients were too expensive and rare.

Scariest thing you've ever done?

Deciding to give up my regular hospital job to pursue my dreams.

Best hidden talent?

I am a really good cook.

Backup career?

When I lived in Australia, I worked in remote clinics and loved being able to help people who have no access to health care. I still have that on my bucket list to work for a time in an area of need in the world and to utilize my medical skills. If I weren't in medicine, I would probably be a clothing designer. I got a degree in fashion at Central Saint Martins and I am always making things in my spare time.