THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

beauty in bed:

how to erase
stretch marks

One method involves Saran Wrap. But Mutha founder Hope Smith shares a much more enjoyable—and effective—approach with Cassandra Grey. Welcome to Beauty in Bed, Episode 1.

SHOP HOPE'S BODY FAVORITES

NEW ARRIVAL

Mutha $104

Body Oil

$104

NEW ARRIVAL

Mutha $95

Body Butter

$95

BEAUTYBIO GloPRO Microneedling Regeneration Tool With GloPRO FACE MicroTip Attachment Head | @violetgrey

EXCLUSIVE

BeautyBio $249

GloPRO Microneedling Regeneration Tool With GloPRO FACE MicroTip Attachment Head

$249

BEAUTYBIO GloPRO BODY MicroTip Attachment Head | @violetgrey

EXCLUSIVE

BeautyBio $45

GloPRO BODY MicroTip Attachment Head

$45

Dr. Barbara Sturm $35

The Body Brush
Soft

$35

When you get close friends within the confines of an intimate environment such as, say, bed, beauty secrets are bound to be spilled. Some of these tips are practical—i.e., using rosehip oil for its superb moisturising abilities. Others, like wrapping your pregnant body with Saran wWrap in an attempt to stave off stretch marks, not so much. But we are here for all of it.

In VIOLET GREY’s first episode of Beauty in Bed, our founder Cassandra Grey gets up close and personal with fellow entrepreneur Hope Smith, founder of the divine new clean body-care line Mutha. Breakfast, banter, and beauty tips are served. And we promise: You won’t have to endure plastic wrap to defeat stretch marks. Watch and learn.

Shot on location at The Mercer Hotel
Makeup by Grace Ahn (Grey)