Philosophy: Get dramatic. Garcia quite literally sees every set of brows as a blank canvas. “I was studying art history and sculpture when I became a makeup artist,” she says. “It felt essentially like creating live art, and eyebrows took it to another level; it was like sculpting. You can really create a different character.” Garcia got her start at a concept store in upstate New York called Maison Rouge, then moved on to working for FACE Stockholm before branching out on her own. While her aesthetic is, in her words, “enhanced natural,” she doesn’t see brows as one size fits all. “Nowadays everybody wants the perfect eyebrow and arch; it's the Kim Kardashian effect,” says Garcia. “The brow I do depends on the person: I consider each individual visually, aesthetically, and personality wise.”
Technique: Tweezing, some waxing, and a lot of tinting figure into her process. “I tint most of my clients because it enhances their brows,” she explains. “It’s like when you put a gloss in your hair; it creates a shine and a depth and it’s just beautiful.” The two essentials always in Garcia’s kit? Transparent gel to tame longer brows (she likes Make Up For Ever Brow Seal) and a precise pointed tweezer (she favors the gold point variety by Rubis Switzerland). Jimenabrows.com; firstname.lastname@example.org
Philosophy: Look younger now. Vucetaj’s decision pursue a career in brows started with an accident. “I had a scar that went through my brow from falling down at age 4. I always hid it with bangs, and when I was 21 I became determined to fix it,” she says. After devising a way to obscure the scar with makeup, she became transfixed. She practiced on friends and family before going to aesthetic school 14 years ago, although she explains, “They didn't teach me anything about brows. Everything I’ve learned is self-taught.” She landed at Bergdorf Goodman before opening her own salon in New York a year ago.
Technique: She only tweezes (“waxing stretches the skin and threading breaks the strands and causes ingrown hairs”). Vucetej studies the space between the eye and the brow to determine the ideal arch, and eschews practically all products, explaining, “many of them seep into brows and inhibit growth or cause hair to fall out.” The result is soft, lush brows with a slight arch that creates a natural eye lift. “My style is recognizable,” she says. “It’s such a compliment when people say ‘I saw somebody, and I knew she went to Sania.’” Saniasbrowbar.com; (212) 247-1129; @saniasbrowbar
Technique: “I’m a stickler for straight lines,” she says of her signature style. “It has to be full and straight and perfect.” Baker uses a combination of waxing, trimming, and tweezing to achieve the effect. “Everyone leaves with fuller brows,” she promises. And they often leave with her “Fab Four kit” too, which includes an angle spoolie brush, brow powder, a highlighter smudge brush, and the Magic Stick, her personal favorite. “It’s a highlighter pencil that works on everyone and will have an instant lifting effect and distract the eye from any holes in your brow.” Kelleybakerbrows.com; (310) 314-2769; @kelleybakerbrows
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