Philosophy: Keep it sleek. Instagram has been good to Baker. An early adopter, her business exploded after she started posting before-and-after shots of clients’ brow transformations, and she now has more than 300,000 followers. “Now we have at least five new people coming into the salon every day, and they found out about me through social media and seeing the reality stars or celebrities [Zendaya and Shay Mitchell are both regulars] who post about me,” she says. A trained makeup artist, Baker has been doing brows for 13 years, and she has a sleek salon in Venice on Abbot Kinney.
Technique: “I’m a stickler for straight lines,” she says of her signature style. “It has to be full and straight and perfect.” Baker uses a combination of waxing, trimming, and tweezing to achieve the effect. “Everyone leaves with fuller brows,” she promises. And they often leave with her “Fab Four kit” too, which includes an angle spoolie brush, brow powder, a highlighter smudge brush, and the Magic Stick, her personal favorite. “It’s a highlighter pencil that works on everyone and will have an instant lifting effect and distract the eye from any holes in your brow.”
Kelleybakerbrows.com; (310) 314-2769; @kelleybakerbrows