THE BROAD MUSEUM'S LOBBY / PHOTOGRAPHY BY IWAN BAAN / COURTESY OF THE BROAD AND DILLER SCOFIDIO + RENFRO
THE BROAD MUSEUM
ON GRAND AVENUE IN DOWNTOWN LOS ANGELES / PHOTOGRAPHY BY BENNY CHAN / COURTESY OF THE BROAD AND DILLER SCOFIDIO + RENFRO
Not so long ago, the words “art” and “Los Angeles” were rarely uttered in the same sentence. LACMA and MOCA stepped in to change that, and this week, with the opening of The Broad museum on Grand Avenue, L.A.’s footing as an international art player is complete. (Three’s a trend, after all.) The new museum, which is free to the public, contains nearly 2,000 postwar and contemporary pieces from the personal collection of its founders, philanthropists Eli and Edythe Broad. Inside the space (designed by Diller Scofidio + Renfro in collaboration with Gensler), visitors will find chronologically arranged works by the likes of Kara Walker, Jean-Michel Basquiat, Barbara Kruger, Cindy Sherman, Jeff Koons, and Yayoi Kusama, whose “Infinity Mirrored Room” installation admits only one patron at a time. Violet can confirm it is fully worth the wait.
Highlights from The Broad museum’s collection.
Ed Ruscha Norm’s, La Cienega, on Fire, 1964 The Broad Art Foundation
Barbara Kruger Untitled (Your body is a battleground), 1989 The Broad Art Foundation
Cindy Sherman Untitled Film Still #43, 1979 The Broad Art Foundation