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Makeup artist Jeffrey Baum’s interpretation of Paris’ vibrant Left Bank neighborhood includes an artfully lined eye.
Written By Jess Basser Sanders
Photography By HEATHER GILDROY
Makeup By Jeffrey Baum
Hair By Asami Maeda
Styled By Donatella Musco
THE ARTIST
Jeffrey Baum | @jeffreybaummakeup
THE INSPIRATION
The perfect liner of 1960s French New Wave babe Anna Karina and the bohemian spirit of Paris’ vibrant Left Bank.
WHERE TO WEAR
Front row at Vuitton, next to Alicia Vikander.
MEET THE FACE

THE LEFT BANK
LINER

BY JEFFREY BAUM

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For this eye-focused look, Baum wanted to keep skin bright, beginning with Avène’s Skin Recovery Cream and then layering on Laura Mercier’s Oil-Free Primer. Next, he applied this Chanel foundation for a “touchable quality to the skin,” before covering any spots with Laura Mercier’s Secret Camouflage and setting everything with Mercier’s loose powder.

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“I really love Agnes’ eyebrows,” says Baum. “They are striking and kind of unkempt, so I wanted to preserve that for a more rebellious look.” He traced over the outside of the brows with this long-lasting wax-gel combo using an eyebrow brush similar to Utowa’s 7OB, going a few shades lighter than the model’s actual color for added definition.

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After swiping a couple of coats of Tom Ford’s Extreme Mascara on both top and bottom lashes, Baum set about creating a skinny, dramatic line all around the eye, kicking it out the outer corner. Draw carefully—Baum advises taking your time to ensure the line is defined and perfect.

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Baum left the eyelids almost bare, save for a touch of Laura Mercier Secret Camouflage, which he applied with a finger. He notes, “I think it’s a nice trick for women just to leave that area empty, rather than feeling obligated to cover it up with eyeshadow.”

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To reinforce the fresh, touchable feel, Baum dabbed this peach-colored blush (he loves that it has a hint of sheen) onto the apples of the cheeks. “It settles into the skin softly, rather than looking dry,” he says, and lends a lit-from-within warmth.

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Baum finished the look with the help of a nude lipstick pencil. He favors this Hourglass shade because it “has enough richness to it to give the lip some definition, rather than making it disappear like some nudes would.”

ARTIST
PROFILE

JEFFREY BAUM
ARTIST STATS
Name: Jeffrey Baum
Known for: High-concept looks with clean skin and strong brows
Where to find him: Los Angeles
Clients: Mary Kate Olsen, Nicole Peltz
Years in the Industry: 6
Instagram: @jeffreybaummakeup
Beauty Essential: Hanskin Glossy BB
Mentions in the Violet Files: Best New Year’s Day Masks, The French Bohemian Smoky Eye
Agent: Yan @ Jan Root
San Diego native Jeffrey Baum found his way to makeup through the city’s experimental theater scene. He was directing a play and ended up being “forced into directing the makeup, and it grew from there.” He soon began assisting celebrity makeup artist (and Violet Files contributor) Kate Lee, who he says “definitely educated my eye about refined, feminine beauty and classic techniques.”
 
Now based in Los Angeles, Baum revels in the creative spirit of the city, doing makeup for everything from Burberry, Belstaff, and Marc by Marc Jacobs ads to CR, Elle, and i-D editorials to red carpet outings for celebrities like Mary Kate Olsen. “There’s a great space here for interesting makeup in celebrity and fashion,” he says. “It’s not explicitly sexy, sexy makeup—there’s an idea and an integrity; there’s a thought behind it.”

VIOLET
MUST

Anna Karina takes centre stage in Jean-Luc Godard’s 1961 film Une Femme Est Une Femme.
Necessary
Film

WATCH ON ITUNES

ALL ABOUT
AUDREY

Get inspired by another 1960s sweetheart (and eyeliner aficionado) with the book Audrey Hepburn: Portraits of an Icon.