Name: Jeffrey Baum
Known for: High-concept looks with clean skin and strong brows
Where to find him: Los Angeles
Clients: Mary Kate Olsen, Nicole Peltz
Years in the Industry: 6
Instagram: @jeffreybaummakeup
Beauty Essential: Hanskin Glossy BB
Mentions in the Violet Files: Best New Year’s Day Masks, The French Bohemian Smoky Eye
Agent: Yan @ Jan Root

San Diego native Jeffrey Baum found his way to makeup through the city’s experimental theater scene. He was directing a play and ended up being “forced into directing the makeup, and it grew from there.” He soon began assisting celebrity makeup artist (and Violet Files contributor) Kate Lee, who he says “definitely educated my eye about refined, feminine beauty and classic techniques.”
 

Now based in Los Angeles, Baum revels in the creative spirit of the city, doing makeup for everything from Burberry, Belstaff, and Marc by Marc Jacobs ads to CR, Elle, and i-D editorials to red carpet outings for celebrities like Mary Kate Olsen. “There’s a great space here for interesting makeup in celebrity and fashion,” he says. “It’s not explicitly sexy, sexy makeup—there’s an idea and an integrity; there’s a thought behind it.”