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VIOLET LOOK:

THE FIVE-
 MINUTE FACE

A soft, sun-kissed makeup look that’s ready to go anywhere in five minutes flat.
Written By Jess Basser Sanders
Photography By Heather Gildroy
Makeup By Jeffrey Baum
Hair By Derek Yuen
Nails By Denise Bourne
Styled By Jak
THE ARTIST
Jeffrey Baum | @jeffreybaummakeup
THE INSPIRATION

Increasingly besotted with the idea of a matte, monochromatic palette that works for most face shapes and skin tones, Baum created this late-seventies-inspired, day-to-night beauty look. The result is what he characterizes as a “diffused watercolor” of soft camel tones, sun-kissed skin, and “just this very forgiving haze” that is suitable for any occasion or eventuality.

WHERE TO WEAR
From desk to dinner; while cruising Big Sur in a vintage convertible.
MEET THE FACE

THE FIVE-
MINUTE FACE

BY JEFFREY BAUM

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To give skin a velvety texture, Baum began with Tom Ford’s foundation stick. First, he used a flat foundation brush to cover up any areas of redness, then a large powder brush to swipe a small amount of product across the face to enhance the skin tone. He then enlisted By Terry’s Touche Veloutée Highlighting Concealer to cover up imperfections with the applicator tip before softening any lines with a small blending brush.

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In lieu of contouring, Baum used this dusty rose stain to bring cheeks to life. “Because of the color, it’s flattering, it’s cool, and it blends almost into a shadow,” he explains. Starting from the center of the face, he used a powder brush to extend the color out toward the ear, hugging the underside of the cheekbone—lower than where you would generally apply blush—for a soft, sculpted effect. He then used a flat foundation brush to diffuse harsh edges. “You still get the intensity of the color under the cheek, but blended out,” Baum says. To complete the effect, he illuminated the high points of the face (brow bones, cheekbones, and the bridge of the nose) with peach-toned Giorgio Armani Fluid Sheer.

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To get the warm eye he was looking for, Baum drew this deep brown Tom Ford pencil along the top lash line with a heavy hand before using a fluffy brush to buff it out. He placed a few dots of the same liner right along the bottom lashes, again blending the color to get a sense of depth. “It’s almost like using a darker foundation around your eyes,” he notes.

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Baum layered Kjaer Weis’ velvet-textured eyeshadow over the liner and the entire eyelid, always keeping the edges soft. “The color is somewhere between brown, bronze, and gold, but not metallic,” he says, which is essential to keeping the look matte. Baum topped off the eyes by curling lashes with Utowa’s curler and coating them with Chanel Inimitable Mascara, concentrating at the root rather than the full length of the lash.

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Baum finished with this deep lip tint, patting it in with a finger and maintaining a more saturated color in the center of the lips to ensure the edges remained soft.

ARTIST
PROFILE

JEFFREY BAUM
ARTIST STATS:
Name: Jeffrey Baum
Known For: High-concept looks, clean skin, and strong brows
Where to Find Him: Los Angeles 
Clients: Mary Kate Olsen, Nicola Peltz
Years in the Industry: 6
Instagram: @jeffreybaummakeup 
Beauty Essential: Hanskin Glossy BB Cream
Mentions in The Violet Files: Best New Year’s Day Masks, The Left Bank Liner, The French Bohemian Smoky Eye
Agent: Yan @ Jed Root
San Diego native Jeffrey Baum found his way to makeup through the city’s experimental theater scene. He was directing a play and ended up being “forced into directing the makeup, and it grew from there.” He soon began assisting celebrity makeup artist (and Violet Files collaborator) Kate Lee, who he says “definitely educated my eye about refined, feminine beauty and classic techniques.” 

Now based in Los Angeles, Baum revels in the creative spirit of the city, doing makeup for everything from Burberry, Belstaff, and Marc by Marc Jacobs ads to CR, Elle, and i-D editorials to red carpet outings for celebrities like Mary Kate Olsen. “There’s a great space here for interesting makeup in celebrity and fashion,” he says. “It’s not explicitly sexy, sexy makeup—there’s an idea and an integrity; there’s thought behind it.” 

GET HAIR
TO MATCH

Hair that looks like you don’t care (even though we know you do), courtesy of Alice Eve’s hairstylist, Alex Polillo.