THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

VIOLET LOOKS:

melrose place
FIVE-step looks

VIOLET GREY’s Melrose Place artists have crafted the perfect six looks for every occasion.

Photography ByCARRIE BARBER

Think of the VIOLET GREY store on Melrose Place as Cinderella’s pumpkin carriage and think of our resident makeup artists as a band of fairy godmothers tasked to get you ready for the ball. With infinite knowledge of our Violet Code–approved products, they have the ability to reinvent your entire cosmetic wardrobe, from suggesting serums that will hydrate and plump your complexion instantly to matching your complexion with the perfect foundation shade.

We asked our talented artists have crafted a look featuring some of their favorite products. Here's their take on a dramatic cat eye, enviable cheekbones, and more.

THE ARTIST: ALLISON ELLIOT

THE LOOK: Match Your Lips to Your Tips

GET THE LOOK

By Terry $34

Baume de Rose Lip Scrub

$34

Tom Ford $55

Lip Color
Bruised Plum

$55