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VIOLET LOOK:

LASH
MANIA

A surefire way to get noticed: Loaded-up lashes like the ones makeup artist Sam Visser created on model Lou Schoof.

Written ByYING CHU

Photography ByBEN HASSETT

Makeup BySAM VISSER

Hair ByDAVID VON CANNON

Styled ByVANESSA CHOW

Nails ByMAKI SAKAMOTO

THE ARTIST

Sam Visser | @samvissermakeup

THE FACE

Lou Schoof | Actress | @louschoof

THE INSPIRATION

Graphic, come-hither eyes had its way in the ʼ80s. This iteration embraces the bold and the demure for a look that’s as chic as it is playful.

lash
mania

BY sam visser

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On clean skin, Visser used the Embryolisse Lait Crème Concentré and massaged Schoof’s face and neck with the Joanna Czech Facial Massager to get circulation going.

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Visser was after an ever-so-slightly sunburnt effect. So, after applying foundation and a touch of concealer under Schoof’s eyes, he used a brick-colored cream blush on the high points of her face — cheekbones, temples, a touch on the bridge of her nose and brow bones — to mimic the sun.

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Although Schoof’s eye look is simple and beautiful, Visser took a multi-layered approach to achieve the sultry masterpiece. First, he defined the shape of her eyes using a grey powder shadow along the lash line and smoked it out with a brush. He then layered on matte grey eyeshadow from lash line to brows and pressed on a shimmery taupe shade just at the center of the lids for dimension. Next came the black eyeliners: He lined her upper lashes with MAC Carbon Eye Shadow and a brush, then drew over that with black liquid liner. “I chose a more sideways direction with her cat,” he explains. “Up gives a more lifted look; sideways elongates and widens your eyes.”

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Now for the lashes. He started with two coats of black mascara and followed with two sets of individual false lashes — a short layer, then a medium layer to get depth and create drama. To finish, he added a touch of silvery gloss at her inner eyebrows and patted the shimmer over grey shadow from Charlotte Tilbury’s The Uptown Girl Palette just at the center of the lids for a gorgeous, glossy effect.

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Using his finger, Visser applied a peach lipstick on her mouth, then lined around the edges with a nude lip pencil for added dimension. He conditioned the lips and gave them a hint of shine with Doctor Rogers Restore Healing Balm patted on top.

ARTIST STATS

Name: Sam Visser
Known For: Unabashed glamour
Where to Find Him: New York

Clients: Bella Hadid, Kaia Gerber, Lily-Rose Depp
Years in the Industry: 7
Instagram: @samvissermakeup 

Agent: Jordana Holdridge @ Forward Artists

You could call makeup artist Sam Visser, 20, an old soul. His beauty and cultural wisdom takes cues almost exclusively from decades past: As a kid, he discovered makeup by watching his own mother and grandmother apply theirs. Now, he finds inspiration in Paris Vogues from the ’60s, ’70s and ’80s (and listens mostly to music from those years) and considers books by beauty icons François Nars and Kevyn Aucoin his personal makeup bibles.

Witnessing his first photo shoot at age 13—with David LaChapelle, no less—then gaining ground as Kris Jenner’s full-time makeup artist at 16, Visser says he’s just getting started. Instead of riding on his Instagram success and natural knack for makeup (he hasn’t done any formal schooling), he’s taking every opportunity to learn from mentors, including celebrated makeup artists Sharon Gault, David Hernandez (who brought Visser to that life-changing LaChapelle shoot), Kim Kardashian West collaborator Mario Dedivanovic, as well as Hollywood favorite Pati Dubroff, who he’s affectionately dubbed his Makeup Mom. 

Through it all, Visser has carved out his own signature: an aesthetic that is both glamorous and raw. Study his work—on everyone from KKW and Bella Hadid to Alexander Wang and Ariana Grande, for whom he gave the black goth lips on her Thank U, Next album cover—and you’ll notice there’s always something slightly off, like the shape of an eyeliner flick or placement of blush. In other words, Visser is all about finding beauty in the imperfections.