THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

VIOLET CODE APPROVED:

augustinus
bader
the exfoliating
toner/
the essence

This three-in-one exfoliant, essence, and toner is one smooth operator.

Written By AMBER KALLOR

DISCOVERED

This three-in-one formula is a liquid triple threat for dull, dry skin. Packed with Bader’s exclusive TFC8 complex, it preps the complexion and helps any subsequent products penetrate better.

TESTED

“A key step in any skin care routine. Not only does this toner help balance your skin’s pH, but it also boosts the benefits of any product you apply immediately after.” —Gina Marí, Esthetician

“Unlike any toner I’ve ever used. It’s so refreshing and perfect for prepping skin.” —Bobby Eliot, Hairstylist

“I loved the way this instantly smoothed my pores. Game changer!” —Bridget Brager, Hairstylist

APPROVED

As with every product on VIOLET GREY, Augustinus Bader’s The Exfoliating Toner/The Essence reached our shelves once a minimum of 70 percent of testers deemed it a winner. At that time, we added it to our device edit with the Violet Code’s official seal of approval.

VIOLET CODE
approved

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The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.

Missing/Discontinued AGB-257292

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VIOLET CODE approved

VIOLET CODE
approved