In the world of editorial beauty, Val Garland is queen bee. Her creativity is legend, having colored countless Vogue covers, advertising campaigns, and runway shows for the likes of Gareth Pugh and Alexander McQueen (late designer Lee McQueen was a close friend), and more. Many artists from VIOLET GREY’s community, Kate Lee included, cut their teeth assisting the brassy beauty boss.
Garland came onto the scene in the 1980s, at a time when the world embraced experimentation. She did it all: made her own clothes, styled hair and makeup, even shot films. Her strategy when starting out was to say yes to everything, but “it was a natural progression for me to focus on the one thing that I was best at, and that was always makeup,” the autodidact recalls.
At her best when under pressure, Garland says nothing compares to the adrenaline rush she feels backstage at a fashion show, when the stakes are high and everyone is just a bit crazed. “My approach to makeup is very spontaneous,” she explains. “Every time is different.”
And while this spontaneity makes it hard to define her specialty (“Some say my signature look is an eyeliner; others say it’s a lip”), Garland’s willingness to take chances is what consistently inspires the artist (and those around her) most. After all, who else could create brash, do-me-now pouts with the use of a concealer brush? Color us inspired.