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TOP FLIGHT:

an education on
melrose place

What started as a legendary Hollywood architect’s office space is now our flagship boutique. Presenting the history of VIOLET GREY on Melrose Place.

The makeup studio

“We are obsessed with surrounding our customers with old-guard glamour, beauty, and polish,” says founder Cassandra Grey. VIOLET GREY has always been about serving our customers via design, art, education, and trusted product recommendations. When it came to conceiving VIOLET GREY on Melrose Place, we envisioned a place that felt more like Hamish Bowles’ apartment in Paris than a department store beauty counter on Wilshire Boulevard. 

But before our William Sofield–designed jewel was VIOLET GREY on Melrose Place, architect John Elgin Woolf and designer Robert Koch Woolf housed their offices here in the 1940s, ’50s, and ’60s. The partners created a style coined as “Hollywood Regency,” crafting estates for the LA elite—some of whom are close confidants of VIOLET GREY. For example, the great producer and film executive Robert Evans lives in the Woolf-designed home where we shot our very first cover story.

The foyer

Even some of Woolf’s interiors and exteriors were used as the epic sets in both Helmut Newton and Slim Aarons’ photo shoots, both of whom inspire the art we create today. “Our personal connection to Woolf is what made us fall in love with Melrose Place,” says Cassandra. “Even VIOLET GREY’s very first office was there above The Row. The history of the store—and, specifically, what the architecture means to our point of view—is an important part of who we are.”

The salon

To say we take this shit seriously is an understatement. VIOLET GREY opened its physical doors in 2014, and we take a similar approach to Coco Chanel’s intimate couch conversations, where she would get to know her client before creating a custom outfit (think of it as a therapy session). The only difference is that our client consultations take place on a Sue et Mare couch where our customers can shop the best edit of beauty in the business, conveniently located below.

MELROSE PLACE
BESTSELLERS

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Equipped with a technology called CO2 OctoLift, Hanacure reacts with carbon dioxide in the air to produce an intense tightening effect. The result: smoother, brighter, and firmer skin—instantly.

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Chock-full of botanicals and bioavailable nutrients, this serum moisturizes and smooths the complexion, curtails signs of aging, calms inflammation, and boosts radiance. It can even keep acne at bay.

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Forty different molecules, amino acids, and vitamins—all found naturally in the body—activate your own stem cells and boost them into healing mode, thereby targeting areas affected by wrinkles, hyperpigmentation, loss of collagen and elastin, and other environmental aggressors.

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This blend of hyaluronic acid and purslane helps to plump fine lines, deliver intense hydration, and refresh skin.

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This rose quartz roller boosts circulation, improves elasticity, and promotes cell turnover for a brighter, healthier complexion.

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Remove all traces of makeup with these Japanese wipes infused with mineral-rich water and herbal extracts. They even remove waterproof makeup.

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This all-natural lip mask plumps and hydrates your pout with ingredients like collagen, hyaluronic acid, moisturizing plant extracts, and vitamin E.

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Perfect for all skin types, iS Clinical Cleansing Complex is infused with salicylic acid from white willow bark and glycolic acid derived from sugar cane extract to gently exfoliate and deep clean pores.

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Serum C is infused with 15 percent vitamin C and is more potent than L-ascorbic acid and other vitamin C compounds, and it has a higher rate of penetration because it is lipid soluble—just like human skin.

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Brightening botanicals like broccoli seeds, rosehip oil, and elderberry extract deeply hydrate the eye area while diminishing dark circles and puffiness.