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top flight:

the cult of
k-beauty

The best in luxury Korean beauty has arrived at VIOLET GREY.

Written By JAYME CYK

At VIOLET GREY it has been noted that Korean skincare devotees have the clearest, most radiant complexions. With this in mind, and with the help of Peach & Lily founder and our resident K-Beauty expert Alicia Yoon, we embarked on a journey to find the potions and lotions that truly work. Although it might take up to 10 steps (or more) to attain, nothing will stand between us and a truly luminous visage. Says Yoon, “Korean beauty has become synonymous with innovative formulas and breakthrough ingredients that deliver results. Through these famed beauty rituals, you can achieve that signature Korean radiance and dewiness.”

We are pleased to introduce the best of beauty handpicked from Korea and delivered to the shelves at VIOLET GREY. Here, Yoon’s ideal skincare regimen and how to use each product. Consider K-beauty demystified.

korean
FAVORITES

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Lauded as the essential first step in dual cleansing, this gentle mineral-rich cleansing oil removes all traces of makeup without any greasy residue. “It also has a subtle smell of fresh primroses,” notes Yoon.

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Action-packed yet gentle, this cleanser is used in the renowned Shangpree Spa as a treatment. Sage, lavender, spearmint, scutellaria caicalensis callus culture, and oxygen work together to energize, brighten, and revitalize skin.

EXPERT TIP: Yoon suggests leaving the foam on for about five minutes for deeper pore cleansing.

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“This is one of the first Korean beauty brands I ever curated and fell in love with,” says Yoon. Once a week, after cleansing gently massage this exfoliator into skin with your fingers. Rinse with lukewarm to cool water. “I’ve been using this product for five years, and it really helps keep the skin fresh.”

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Alcohol-free and super gentle, this is perfect for all skin types. “I love that this doesn’t just work as a toner,” says Yoon. “It goes that extra mile and hydrates intensively with hyaluronic acid and panthenol, balances skin with lavender, energizes with oxygen, and softens skin with aloe vera.”

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In addition to Cremorlab’s exclusive T.E.N. thermal water, this essence contains floral extracts, fermented ingredients, and niacinamide to brighten and hydrate skin. “This is one of the best essences I’ve tried,” says Yoon. “Skin is also prepped to make all your subsequent serums absorb better.”

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Yoon considers this her all-time favorite serum. It leaves skin instantly smooth, dewy, and plump. “I totally notice a difference when I don’t use this,” she says. “It’s a clear, lightweight gel texture that absorbs fast and leaves an incredible suppleness.”

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“This puts me in a totally different headspace with the soothing rose scent,” says Yoon. “Packed with antioxidants and the potent rose stem cell extract, this serum works really hard for you—and it shows!”

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“This makes ordinary products extraordinary!” says Yoon. “You can apply this directly onto skin where there’s hyperpigmentation or mix in with products like a Jamba Juice booster.” Although it looks like a powder, the product turns into a liquid upon contact and consists of little microbeads that keep the ingredients (rose stem cell extract and vitamin C) extra fresh.

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This illuminating eye cream— blended with niacinamide, peptides, macadamia oil, and aloe—corrects dark circles, fine lines, and wrinkles. Just lightly tap it under each eye.

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Blended with fermented lotus, soybean, pomegranate, rice, pumpkin, milk, rye, and ginseng root, this cream leaves skin radiant and increases its translucency. It also helps to lighten existing dark spots and encourage circulation. “I love this texture,” says Yoon. “It’s so refreshing and lightweight, almost juicy, yet intensively hydrating. I use it morning and night, and it really brightens, hydrates, and evens skin tone.”