Devotees of French drugstore beauty, rejoice—pharmacy beauty has come to VIOLET GREY. Novices, prepare to be let in on the ultimate French-girl beauty secret.
Written By ERICA LOPEZ
As self-proclaimed Francophiles, we at VIOLET GREY have studied the art of Parisian elegance, from tousled hair and glowing skin to the proper way to say oh la la. We have found out how to perfect their done-undone beauty looks (see: matte red lips, imperfect smoky eyes) and where they go for for easily priced and très effective skincare—the pharmacy. In case you’re unfamiliar, the French pharmacy is a sort of beauty mecca, stocked with effective, gentle skincare that has inspired a cult-like following far beyond the City of Lights.
Many of these wares can be hard to find on this side of the Atlantic, so visiting Fashion Week models and editors, Cannes A-listers and tourists stock their Rimowa luggage to the brim with the likes of Avène, Klorane, and makeup artists’ favorite, Bioderma. But fear not—we are pleased to announce that the best of pharma-beauty has been plucked from Paris and delivered to the shelves of VIOLET GREY, expressly for your inner garçonne. Below, peruse our French picks.
To create refined bedhead à la model Caroline de Maigret, we can think of no better texturizer than the industry’s first (side note: it’s also a favorite of Karl Lagerfeld). Lightly dust the product into roots and zhuzh to reveal a refreshed, perfectly imperfect mane.
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Study modern French mystique with gamine looks created by Parisian makeup artist Violette.