After pursuing her for five years, VIOLET GREY finally persuaded the former VOGUE Beauty Director to head up our curation via VIOLET LAB.
Photography by PETER BUCKINGHAM
FROM THE DESK OF CASSANDRA GREY:
MEET YOUR EXECUTIVE DIRECTOR, VIOLET LAB
There is a store in New York across from the Carlyle Hotel called Zitomer. Above the store signage, the window reads, A DEPARTMENT STORE OF YOUR VERY OWN. If you live or work in that part of midtown, you truly think of it as your store. We have a picture of these words in our original brand book from 2013 and in tiny letters above the door at VIOLET GREY on Melrose Pl. it reads, A TEAM OF BEAUTY EDITORS OF YOUR VERY OWN.
In 2013, when @ariellafeldman, @tiffanybensley, and I founded @violetgrey, we set out to build a culture that would attract exceptional talent to execute on our simple mission–to enable customers to feel more confident in their purchase decisions. How we are now able to provide you with the gold standard in product recommendations is a bit more complicated, and while everyone from the warehouse team to the engineering team reports to you, our customer, the actual vetting process all happens under the VIOLET LAB umbrella where your team of 150 industry pros (your Committee of Industry Experts) discover and test everything so you don't have to. This team, your team, is now led by the one and only SARAH BROWN, who is arguably the best beauty editor in the entire world.
It took years of courtship to seduce Sarah Brown to join your VIOLET GREY team. We first met her in 2013 when she, in her former role as Beauty Director of VOGUE Magazine, deemed our mission worthy of Anna Wintour’s seal of approval and put us in the SEPTEMBER ISSUE. Sarah has championed countless brands, products, artists, and founders during her 14-year tenure at VOGUE and in her subsequent role as a secret weapon strategic advisor to the beauty industry. To catch her eye, the only requirement is to strive to be the best at what you do.
Her appointment as Executive Director of the VIOLET LAB marks an epic moment in our entrepreneurial pursuit–to build a great team of talent driven by delivering on our promise to curate everything you may want to PUT IN YOUR BAG, all vetted by our staff, beauty editors, and Committee of Industry Experts, and NOW guided and assembled by the uniquely qualified and wildly talented SARAH BROWN! If you’re fairly certain you’ve made a best-in-class product, or if you have the expertise required to deem a product best in class, please email sarah at firstname.lastname@example.org.
Curious what the best beauty editor in the world puts IN HER OWN BAG? We’re spilling the tea…
SHOP HER BAG
Our new Director of VIOLET LAB, Sarah Brown (of Vogue fame), shares her previously well-guarded beauty secrets and her eternally-favorite VIOLET CODE APPROVED products.