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ONLY THE BEST FOR
mom & baby

The much-anticipated mom and baby curation has arrived at VIOLET GREY.


Photography By ANTHONY GOBLÉ

Written By JAYME CYK

Art Direction By VICEN AKINA



New and expectant mothers shouldn’t have to settle for anything less than perfect for themselves and their children. So we made it our mission to hunt for elite products for both mom and baby (think: clean, nontoxic, all-natural, innovative, and effective ingredients, and packaging that is worthy of the vanity or changing table). We sent our community of influential mothers in New York and Los Angeles (either they are about to have a baby or they have young children) a bevy of beauty essentials to test in order to find out what real moms deem the best of the best.

We are pleased to introduce our mom and baby curation at VIOLET GREY. Below, peruse our picks.


mom & baby
must-haves

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This allover moisturizer contains vitamin E, milk, and lanolin, a 100 percent natural substance found on the wool of sheep that helps keep their coats protected and dry throughout the year. It quadruples as a day cream, night cream, baby cream, and body cream. The rich yet gentle formula leaves skin nourished and smooth.

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Whether your feet are swollen during your pregnancy or constant travel has taken a toll on your extremities, this foot soak is the perfect gift for yourself and others. Made with pure, raw, vegan ingredients (French gray sea salt, seaweed, therapeutic oils, and green algae), this detoxifying soak is the ultimate remedy to restore vitality to your system.

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While pregnant with her first child, Shiffa founder Dr. Lamees Hamdan couldn’t find a stretch mark–fighting body product made with clean ingredients, so she took it upon herself to create her own. After delivering her child—and the three that followed—Hamdan never had a single stretch mark, a fact she credits to her signature Pregnancy Oil. The deeply nourishing hydrator contains ingredients like mandarin, rosehip, evening primrose, chamomile, and avocado oils to soften and alleviate inflammation.

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This True Botanicals Hydrating Serum is part of a four-piece skincare range called The Basics, which was created with pregnant women in mind (that is: zero toxins, nourishing ingredients, and 100 percent safe for mom and baby). The formula contains hyaluronic acid and green and white tea to strengthen, plump, and restore the complexion.

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No one has been able to top the original eau micellaire from Bioderma, and the brand has created a formula for the little ones that gently cleanses delicate young skin.

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This natural wild moss rose–infused body cream has moisturizing, soothing, and itch-relieving properties. Kate Schelter created the adorable elephant illustration, which represents delicate skin that requires extra nourishing—much like that of newborns.