meet THE

Beauty influencers and real moms, these women rigorously vetted and approved our entire Mom + Baby curation to bring you only the best.

Our vetting process is what truly sets VIOLET GREY apart. To earn a spot on the shelf, every product is tested by industry experts during photo shoots, on the red carpet, and in real life. Our Mom + Baby curation was no exception. In order to bring you only the best products we turned to the beauty experts who know best: real mothers. Meet the influencers—all either pregnant or parents to small children—who tested and deemed every featured product worthy of our edit. With their little ones in tow, seven moms talk about their favorite products, beauty indulgences, weird parenting advice (Guinness, anyone?), and what no one tells you about having a baby, except here.