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meet THE
VIOLET CODE
MOMS

Beauty influencers and real moms, these women rigorously vetted and approved our entire Mom + Baby curation to bring you only the best.

Our vetting process is what truly sets VIOLET GREY apart. To earn a spot on the shelf, every product is tested by industry experts during photo shoots, on the red carpet, and in real life. Our Mom + Baby curation was no exception. In order to bring you only the best products we turned to the beauty experts who know best: real mothers. Meet the influencers—all either pregnant or parents to small children—who tested and deemed every featured product worthy of our edit. With their little ones in tow, seven moms talk about their favorite products, beauty indulgences, weird parenting advice (Guinness, anyone?), and what no one tells you about having a baby, except here.

REAL MOM
FAVORITES

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“I love the Bioderma cleaning water. I even use it for [Luc’s] face, his hands—it just gives extra moisture, smells really nice, and gets everything really clean.”

Kristen Noel Crawley
Founder, KNC Beauty

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“I really loved the True Botanicals Mist. When you’re pregnant you can get a little hot sometimes and you just need that little dose of freshness. I really enjoyed that, actually I already finished my bottle.”

Jessie De Lowe
Co-founder, How You Glow; yoga teacher; art therapist

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“Chantecaille, I found of all of them, was the least irritating to Rumi’s skin—her skin is very sensitive.”

Nousha Salimi
RN; cosmetic rejuvenation specialist

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“I really loved the moss lotion and the body wash as well. It was great, I even use it as shampoo.”

Tylynn Nguyen
Founder, Tylynn Nguyen; lingerie designer