“Number one: Get personal stationery,” Wen advises. “Just like you have specific clothing or makeup wardrobes for different occasions, you should have options for stationery. It’s always appropriate to have two or even three styles. Everyone should have something with a clean, business look and your name, plus something more personal that shows your fun side. [Stevie Nicks’] is very unique—handmade paper, deckled edges, an unusually shaped envelope”—although the layperson could get a personal feel from any of those elements by itself.
If you have only one set, something professional can still make an elegant thank-you, just as long as it’s not strictly business. “If it says ‘From the desk of…’ [pulls out Mark Wahlberg’s cards], it’s a little bit too business-y for a thank-you,” says Wen.