violet grey
starter kits

We’ve put together everything (and we mean everything) you need for a world-class beauty wardrobe in one, ready-to-gift box.

In 2020, self-care became an essential activity. Call it a glimmer of goodness amid the craziness: the year of hunkering down forced a collective reevaluation and redefinition of how we care for ourselves, spurring new everyday rhythms and routines along the way. For many of us, that started in the bathroom. We committed to a solid skin care regimen because there’s something so assertive (and normal) about washing our face and smearing on (the best) moisturizer in advance of a morning Zoom meeting. We bubble-bathed at astounding rates and our anxiety levels were better for it. We added DIY manicures to our list of weekly customs, surprising and delighting the nail novices among us. And even as our world continued to shift, the self-care practices we found pleasure in continued to anchor and connect us. We swapped tips, tricks, and recommendations and through it all found support and a much-needed reprieve.

That evolution of self-care is what kept us going at VIOLET GREY, too. The desire to help everyone navigate, organize, build, maintain, and upgrade their beauty routines and cosmetic wardrobes has always been our mission. Well that, and making the process fun and easy! 

And so, in that spirit, we are introducing our new VIOLET GREY Starter Kits just in time for the gifting season and the New Year. Think of them as self-care made simple. Available in high and low maintenance versions, they’re designed to deliver the ultimate collection of Violet Code Approved products necessary for a top-tier beauty experience at home. Each includes a mix of best-sellers, staff favorites, and self-care game-changers that help one feel (and look) better. They are not cheap in any sense of the word. They’re an investment. They are an experience (in the comfort of your own bathroom). And we’ll take as much of that as we can get.



This tightly-curated collection of 18 best-sellers comes complete with everything you need to keep skin happy, healthy, and glowing. Perfect for the beauty minimalist in your life or for yourself. Either way, it makes getting a world-class beauty routine (and organizing it thanks to our handy VIOLET GREY stickers and exclusive makeup bag) a no-brainer.



So you want to go all in but don’t know where to start? Our editors have vetted hundreds of items so that you don't have to. No error, all trial, this expansive edit of the 47 most-wanted beauty products delivers results. From a plastic surgeon-developed sheet mask to a collagen-boosting microneedling device to shower essentials that have the ability to take you away, these cult-favorites are exactly what you need to glow from head to toe. As an added bonus, our exclusive makeup bag and stickers make arranging them all Easy. Chic. Violet.