Just because you wait until the eleventh hour doesn’t mean your gifts should be any less fabulous. VIOLET GREY founder Cassandra Grey shares her strategy for last-minute gifting and what to do after December 25.

Dear Fellow Procrastinators,

When it came to getting my homework done, my mother used to say, “If it weren’t for the last minute, you wouldn’t get anything done.” And if it weren’t for expedited shipping and same-day delivery (and my world-class VIOLET GREY team), gifts would not be given this year. I want to be the kind of girl that does her holiday shopping in September—all thoughtful and fabulous items, of course, like Charvet dressing gowns and nightshirts. Or once, at a Christie’s auction, I saw a small silver box engraved with NOEL • Frank & Mia • 66 on the lid. It was Frank Sinatra and Mia Farrow’s holiday gift—isn’t that the chicest thing ever?

Sadly, I am not that girl yet, and as much as I value the art of gifting, I, like most of you, almost always wait until the last minute to buy and send gifts. I am often so late that my gifts become New Year’s gifts (more on that later) and arrive on January 4. There was even a year where I missed the holiday window entirely and determined that everyone on my list would get a gift come Valentine’s Day. (That turned out to be a charming surprise for everyone, by the way.) People don’t usually receive Valentine’s Day gifts from anyone other than from their significant others and/or their offspring, and very often these are obligatory and last-minute also! All that said, I want to help you become the responsible human you want to be.

Enjoy free expedited shipping on us and overnight shipping—if your recipient is in Los Angeles—through December 20. And please see my guide to not looking like a procrastinator, below.


Meet the foolproof gift for every routine, cosmetic wardrobe, and stocking: VIOLET GREY’s exclusive makeup bag. They’ll be thinking of you each time they reach their beauty stash.

GifTS UNDER $100

Upgrade their shower experience with Dr. Sturm’s Anti-Cellulite Body Brush—the natural bristles encourage cell renewal, reduce ingrown hairs, and even treat cellulite when used dry—and Byredo’s fragrant body wash.


A travel-size moisturizer from Augustinus Bader is the perfect way for your recipient to give Hollywood’s It cream a test drive. Add in a makeup bag to give them a place to store all their other travel essentials.


And what do you buy that extra-special person on your list? Treat them to BeautyBio’s GloPRO microneedling tool or Dr. Barabara Sturm’s Hyaluronic Acid—or both if you’re feeling particularly generous—for skin that will look youthful and hydrated all year long.