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THE INDUSTRY'S BEAUTY EDIT

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THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

From the experts who know beauty best, the 21 products necessary to build the ultimate starter kit to achieve a good hair day, every day.

Written By Lexy Lebsack

THE ULTIMATE #VIOLEThair STARTER KIT: from the experts that know beauty best, the 21 products necessary to achieve a good hair day, every day | #VioletGrey, The Industry's Beauty Edit

– PHOTOGRAPHED IN THE STUDIO WITH VIOLET GREY

Building a timeless wardrobe (Classic black pump? Check. A buttery leather bag? Check. A perfectly tailored trench coat? Double check, in two colors.) requires both a discerning eye and years of thoughtful, disciplined shopping. The same can be said for one’s hair-product collection. At VIOLET GREY, the consensus is that creating a wardrobe of potions and elixirs dedicated to the treatment and care of hair that lives in one’s powder room is just as complex – and equally vital.

In the eternal quest for the most effective and irresistible products, VIOLET GREY and our community of in-demand hairstylists like Adir Abergel (clients include Kristen Stewart and Anne Hathaway), Mara Roszak (works with Emma Stone and Zoe Saldana) and Cervando Maldonado (longtime stylist to Kirsten Dunst and Julianne Moore) have selected the ultimate collection of products, all of which have been approved by The Violet Code, to create any look imaginable and keep hair healthy in the process.

To further celebrate VIOLET GREY's highly anticipated hair curation launch, our community of expert hairstylists have complied the 21 products that make up the ultimate hair starter kit. Each product below deserves a coveted space on the shelf in every woman’s boudoir.

the ULTIMATE
HAIR STARTER
KIT

Serge Normant - Meta Silk Shampoo

1

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21

THE SHAMPOO

“This product gently cleanses while adding volume and leaving the hair silky-smooth. It’s gentle enough for colored and chemically treated hair and is the perfect shampoo for maintaining a keratin treatment since it’s sulfate-free.”
– CHRISTOPHER NASELLI, HAIRSTYLIST

Serge Normant

Meta Silk Shampoo

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Serge Normant - Meta Velour Conditioner

2

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21

THE CONDITIONER

“Both creamy and lightweight, this conditioner is ideal for every texture and type. It leaves the hair nourished and shiny without weighing it down. [The shampoo and conditioner] is a go-to set for me because it’s great for both my color-treated and non-processed clients.”
– PETER BUTLER, HAIRSTYLIST

Serge Normant

Meta Velour Conditioner

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- Missing/Discontinued PHK-PHI100

3

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21

THE MASK

“Apply from roots to tips, cover with a plastic shower cap and let it sit for 20 minutes. Rinse, then shampoo and condition as you normally would. This mask makes hair feel structured and light, not soft and heavy.”
– ASHLEY STREICHER, HAIRSTYLIST

Missing/Discontinued PHK-PHI100

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Rene Furterer - Rene Furterer Volumea Volumizing Conditioning Spray

4

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21

THE LEAVE-IN DETANGLER

“I love how lightweight and airy this product feels; it’s a volumizer that does not change the texture of your hair but rather enhances the feel and increases the volume of each strand. The best way to use this product is to apply to clean, towel-dried hair from roots to ends, flip your head over and blow-dry on medium heat.”
– ADIR ABERGEL, HAIRSTYLIST

Rene Furterer

Rene Furterer Volumea Volumizing Conditioning Spray

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- Missing/Discontinued KLO-C00869

5

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21

THE DRY SHAMPOO

“A truly classic dry shampoo that also creates a nice texture, this powdery spray can refresh your roots throughout the day if you get a little oily. Or if you’ve used too much product it will give hair back its fullness and body.”
– CERVANDO MALDONADO, HAIRSTYLIST

Missing/Discontinued KLO-C00869

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Shu Uemura Art of Hair - Essence Absolue Nourishing Protective Oil

6

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21

THE OIL

“You can use it on damp hair to detangle, protect from heat styling and give added sheen to a blowout. Or use it after styling to seal split ends, control flyaways or add shine to a tight ponytail. I love this product because of the amazing smell and how incredibly lightweight it is.”
– TOMMY BUCKETT, HAIRSTYLIST

Shu Uemura Art of Hair

Essence Absolue Nourishing Protective Oil

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Leonor Greyl - Laque Souple Light Styling Spray

7

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21

THE HAIRSPRAY

“This hairspray is great because it’s brushable and soft. It holds a style well but isn’t sticky and never leaves a residue.”
– ALEX POLILLO, HAIRSTYLIST

Leonor Greyl

Laque Souple Light Styling Spray

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Oribe - Dry Texturizing Spray

8

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21

THE TEXTURE SPRAY

“I use this spray because it helps manipulate the hair to give it the ‘lived-in’ look. It accentuates movement, texture and separation. I like to spray it into the roots to give a style lift and volume.”
– AnH CO TRAN, HAIRSTYLIST

Oribe

Dry Texturizing Spray

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Rene Furterer - Rene Furterer Volumea Volumizing Foam

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21

THE MOUSSE

“I always start any blow-dry with mousse. This formula is lightweight, easy to brush through and just gives a beautiful base for any style. Apply it from roots to ends on wet hair, and comb through before blow-drying.”
– ASHLEY STREICHER, HAIRSTYLIST

Rene Furterer

Rene Furterer Volumea Volumizing Foam

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Sachajuan - Volume Powder

10

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21

THE VOLUME SPRAY

“It really delivers when it says ‘volume’! Concentrate on the roots and crown by flipping your head over a bit when spraying, which also helps to get the product right where you need it.”
– ALEX POLILLO, HAIRSTYLIST

Sachajuan

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Leonor Greyl - Eclat Naturel Nourishing and Protective Styling Cream

11

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21

THE STYLING CREAM

"My clients love this product. This cream adds perfect lived-in definition and a beautiful scent. It's perfect for people who prefer to air-dry. Just apply it to damp or dry hair for control, definition and shine. It’s also healing for dry ends, so it’s perfect to finish a style. It’s very versatile.”
– GREGORY RUSSELL, HAIRSTYLIST

Leonor Greyl

Eclat Naturel Nourishing and Protective Styling Cream

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Sachajuan - Ocean Mist

12

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21

THE BEACH SPRAY

“Sachajuan’s spray is as close to real beach hair as you can get! It doesn't have a lot of alcohol, so it isn’t drying. Instead, the results are soft. Spray through damp hair to give air-dried hair extra body.”
– TOMMY BUCKEtT, HAIRSTYLIST

Sachajuan

Shop Now

Oribe - Rough Luxury Molding Wax

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21

THE WAX

“After you add heat-styled waves to the hair you need something to break it up for a more relaxed look. I like that the texture of this product is dry, not too glossy or shiny and adds some grit.”
– ALEX POLILLO, HAIRSTYLIST

Oribe

Rough Luxury Molding Wax

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GHD - ghd Classic 1 Styler Flat Iron

14

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21

THE FLAT IRON

“There are two reasons why I like it: It gets hot quickly and has an automatic shutdown. It's also easy to use when adding waves to hair!”
– ANh CO TRAN, HAIRSTYLIST

GHD

ghd Classic 1 Styler Flat Iron

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Shop The Shelves

15

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21

“This iron gives hair a slightly looser, more natural-looking curl. Section the hair, and starting from the bottom, twist large sections around the curling iron starting at the mid-shaft of the section, holding an inch of the ends between your fingers. Hold it for 10 seconds, and then let go. Once you’ve finished every section, comb your fingers through for a natural, gorgeous look.”
– CERVANDO MALDONADO, HAIRSTYLIST

T3

Parlux - CC - Parlux 385 Powerlight Ionic and Ceramic Hair Dryer White

16

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21

THE BLOW-DRYER

“I use this Parlux dryer because it gets very hot while maintaining a very strong airflow. It helps me to dry the hair quickly and efficiently because it has ionic and ceramic heating to maintain an even heat and tame frizz. It's compact and lightweight, so it's easy on your arms and shoulders.”
– ANh CO TRAN, HAIRSTYLIST

Parlux - CC

Parlux 385 Powerlight Ionic and Ceramic Hair Dryer
White

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Y.S. Park - Pro Clips

17

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21

THE STYLING CLIPS

“Not only do these heavy-duty clips hold any amount of hair out of the way when styling, but they also look cute in the process. My go-to clip when styling clients.”
– MARA ROSZAK, HAIRSTYLIST

Y.S. Park

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Yves Durif - The Yves Durif Comb

18

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21

THE COMB

“First of all, this comb is incredibly chic. It’s beautifully made and feels strong and sturdy, but it’s also very elegant. I like it for combing through wet or dry hair, and it doesn't create any static.”
– ASHLEY STREICHER, HAIRSTYLIST

Yves Durif

The Yves Durif Comb

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Y.S. Park - Tortoise Wood Air Vent Cushion Flat Eco Styler Hair Brush

19

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21

THE BRUSH

“The top of this paddle brush is made of boar bristle, and the handle is made of lightweight refined wood. When you use it, it stimulates the scalp, increasing blood circulation. It feels like a head massage! But most importantly, it doesn’t break the hair.”
– RENATO CAMPORA, HAIRSTYLIST

Y.S. Park

Tortoise Wood Air Vent Cushion Flat Eco Styler Hair Brush

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Blax - Blax Hair Elastics 4mm Clear

20

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21

THE ELASTIC

“Unlike most elastics, these are extremely gentle. They glide off so as not to rip the hair when you remove them. They're the perfect size for a ponytail as well as for securing the end of a braid.”
– MARA ROSZAK, HAIRSTYLIST

Blax

Blax Hair Elastics 4mm
Clear

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Y.S. Park - 826 Pro Pins Multi

21

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21

THE PURSE PACK

“This is an essential product for any woman. How many times are you searching for a bobby pin or a hair elastic in your purse? These are the perfect thing to create a ponytail, bun, top knot or French twist. Plus, it also comes in the cutest, tiniest tin!”
– ASHLEY STREICHER, HAIRSTYLIST

Y.S. Park

826 Pro Pins
Multi

Shop Now

Shop THE ULTIMATE #VIOLEThair STARTER KIT
(Approved by The Violet Code)

FILED UNDER: GIFTS

The Desk to Dinner SET

#GIVEVIOLET

For the woman who keeps dancing shoes in her desk drawer.

The Desk To Dinner Set

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Violet Grey - The Desk to Dinner Set

a letter from
the editor

Curious to hear how the VIOLET GREY hair curation came about? A letter from the editor.

IN POLITE
SOCIETY

“ ”

In polite society,
the best tresses REQUIRE ample patience and an
Italian
blow-dryer.

– VIOLET GREY

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