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A leading makeup artist curates 10 products that make tired eyes luminous and an exhausted complexion vibrant.
Written By Lexy Lebsack
MAKEUP THAT WAKES UP: a leading makeup artist curates 10 products that make tired eyes luminous and a lifeless complexion vibrant  |  #VioletGrey, The Industry's Beauty Edit

– PHOTOGRAPHED IN THE STUDIO WITH VIOLET GREY

Among life’s most coveted luxuries is sleep. No one ever seems to get enough and even the most privileged among us cannot always afford it. Luckily, coming up several hours short of a solid eight need not show in one’s complexion. Adding just one vibrant color breathes life into dull skin. Illuminating products brighten eyes instantly. A touch of contour gives structure to puffy cheeks. The trick to makeup that wakes up, as VIOLET GREY calls it, is a light touch and the correct arsenal of formulas. For help curating a collection of these miracle tools, and the know-how to use them, VIOLET GREY turned to makeup artist Lisa Storey. The British artist works with stars like Miranda Kerr, Kate Bosworth, and Winona Ryder, using her clever techniques (like dusting vibrant pink blush on key points of the face to perk up the complexion and using a pH-regulated balm to stain the lips) to create glowing, flawless looks.

The kits she recommends, and how to use The Violet Code-approved products to create a wide awake effect, follows.

THE
WIDE-AWAKE
FACE

1

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10

“This color turns out different on everyone [edit note: the color is determined by the wearer’s pH]. I use this when I do athletic ad campaigns because it gives the perfect plump texture and a hint of pink that can withstand a wind machine.”
— LISA STOREY, MAKEUP ARTIST

2

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10

“Sometimes I apply the Dior Balm, then gently shape the lips with Laura Mercier’s liner. Follow the natural cupid’s bow, then exaggerate the curve on the top lips slightly to make lips look pouty. Next, make the edges of the bottom lips thinner by drawing closer to the inside of the mouth and extend the line out as you approach the natural border of the center of the lips. This brings the lips forward and creates a soft, flattering shape.”
— LISA STOREY, MAKEUP ARTIST

3

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10

“I use this color on everyone to brighten the entire face. The trick is to brush the product onto the back of your hand before you apply to the apples of the cheeks. Then – and without adding more product – lightly hit key points of the face: Just above the top of the brows, the tip of the nose, the top of the cheeks, and the center of the chin. It just kind of makes everything glow and merges it all together. I will also put a tiny bit on an eye shadow brush and pat the middle of the lid over any eye makeup.”
— LISA STOREY, MAKEUP ARTIST

4

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10

“This is sheer and lovely to create highlighted points on the face. Apply under the eyebrows to form a more defined browline or along the top of the cheekbones to bring light to the face. Apply your foundation or concealer first, then apply this on top and blend into the skin with your fingers. Shade two is perfect for lighter skin and shade five will work on any darker complexions.”
— LISA STOREY, MAKEUP ARTIST

5

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10

“I recently had a client who could only take her hairstylist on a press tour, so I set her up with Laura Mercier’s Tinted Moisturizer to do on herself. The trick is to choose a color a shade darker than your complexion. It’s easy to apply on yourself by blending with your fingers and choosing a darker shade gives skin color along with really nice moisture. Apply to the face, then follow with your concealer.”
— LISA STOREY, MAKEUP ARTIST

6

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10

“Look at your face in the mirror and apply a little contour with a flat foundation brush where your cheekbones would naturally go in. Then blend it up and out and down towards your jaw about two inches. The trick is to use very minimal product, then slowly build and blend. Get a tiny bit of the highlighter on your fingers and just dab into the top of your cheekbones and in the center of your eyelids (if you’re not wearing eye shadow). Apply cream blush to the apples of cheeks and use a second, clean brush to blend any edges together.”
— LISA STOREY, MAKEUP ARTIST

7

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10

“This blush has just the right amount of light reflecting particles. Put the product on the back of your hand, then fan a duo fiber brush on it so you get minimal product. The trick is to build slowly rather than slapping it on and trying to thin it out. Start on the apples of the cheeks and gently blend it up into any other makeup (like contour). There shouldn’t be a beginning or end; it should all merge together.”
— LISA STOREY, MAKEUP ARTIST

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“Laura Mercier’s eye shadow sticks are fantastic; the main two colors I use are Cocoa and Rose Gold. To open the eyes I apply the cocoa color by smudging it around the lashline with my fingers or a small concealer brush then I’ll add the rose gold hue on the lid and in the corners of the eyes.”
— LISA STOREY, MAKEUP ARTIST

9

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“This has a little bit of a light reflective effect so it’s really nice to line the inside waterline of the eyes. For more color smudge it into the base of the top lashline and blend it so there is no definite line.”
— LISA STOREY, MAKEUP ARTIST

10

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“Using warm, ginger-y brown colors makes the eyes pop, no matter what eye color you have. It’s softer and sexier to use brown on the eyes.”
— LISA STOREY, MAKEUP ARTIST

ARTIST
PROFILE

Many well-known makeup artists and hairstylists announce their professional endeavors well before entering their teen years, then go on to beauty school, apprenticeships, and to assist established artists well into their 20’s. For Lisa Storey, the path was much more organic. Growing up in Surrey, just south of London, she was eager to join what she calls a “creative explosion” happening in London in the ‘80s. “Being young and going out you meet all these creative people: photographers, hairdressers, stylists,” she told VIOLET GREY. “I didn’t come from anywhere or have any training. It just started with me wanting to do makeup, so I did it.” Soon she was volunteering to man the makeup chair for her friends’ independent magazine shoots and art films, but it didn’t take long for her natural talent to take center stage. By 25 she was traveling back and forth between England and New York, booking jobs from a loyal roster of photographers that admired her work. Storey eventually landed in Los Angeles where she splits her time between editorial and red carpet jobs, shooting with photographers like Matthias Vriens-McGrath, Mario Testino, Patrick Demarchelier, and Terry Richardson and prepping celebrity clients like Miranda Kerr, Kate Bosworth, Winona Ryder, Jennifer Garner, and Lena Headey. Her signature could be described as soft, flawless, and lacking any harsh edges, a meticulous technique she honed thanks to years of working without the comforts of retouching. Even today she prefers if her work is left unretouched. “If you’re going to perfect everything then you take all the soul out of it,” Storey says. A true testament to her unwavering love of an honest creative process.
ARTIST PROFILE: Lisa Storey  |  #VioletGrey, The Industry's Beauty Edit
“You want to look at a woman’s face and think ‘she looks stunning,’ not ‘she’s wearing stunning  makeup’.”
 Lisa Storey, Makeup Artist
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in polite
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In polite society, a sleepless night is a SECRET kept between you and your makeup bag.

 – VIOLET GREY 
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