“After years of hair being very done on the red carpet, we’re seeing a return to a more natural look,” hairstylist Cervando Maldonado explains. “Hair with texture is sexy and relaxed.” For Maldonado’s clients, which include Kirsten Dunst, Julianne Moore and Naomi Watts, the trick to building one’s hair texture is all about what not to do. “You don’t want to overwork the hair,” he explains. Maldonado recommends either rough-drying (drying without a brush) or air-drying their locks and adding imperfect waves with a styling wand (he recommends T3’s Singlepass Whirl Styling Wand ). Then, layer in the products. “Hair with texture should have a little frizz, volume and body, and it should never look like you’re trying too hard,” he says.

To continue the celebration of #VIOLEThair (read all about the highly anticipated launch in The Letter From The Editor) Maldonado has curated his favorite The Violet Code-approved products to add a dose of texture to any hair type.