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SCREEN TEST:

EMMA ROBERTS
All Grown Up.
UNDONE AND
DONE.

Team VIOLET GREY transforms a pregnant Emma Roberts from a laid-back Laurel Canyon blonde in sneakers to an uptown brunette in six-inch heels.

Photography By Naj Jamaï
Interview By Jamie Lee Curtis
Makeup By Kara Yoshimoto Bua
Creative By Cassandra Grey
Wardrobe byJill Jacobs
Hair By Adir Abergel
Art Direction By Vicen Akina
Nails By Jolene Brodeur
Produced By Gianna Santos

FASHION CREDITS
  • WARDROBE BY: JILL JACOBS // @JILLJACOBSSTUDIO


  • Black dress
    Agent Provocateur 


  • Emerald necklace
    Shay Jewelry

FILED UNDER: SCREEN TEST

noun

  1. 1. A filmed test used to ascertain how hair, makeup, nails, and wardrobe plays on camera. Often produced prior to a major event to test whether a look has the potential to be epic on the red carpet, on the silver screen, or on the cover of a magazine. 
  2. 2. A celebration of collaborative artistry as displayed on ingenues, icons, moguls, and provocateurs.

// VIOLET GREY just screen-tested actress and co-founder of Belletrist, EMMA ROBERTS. //

verb

  1. 1. To administer a filmed test.
  2. 2. The delivery of a method to determine the success of a look on camera.

FROM THE DESK OF CASSANDRA GREY:

“This girl has a lot of attitude for all of five-foot-two,” I whispered to photographer Naj Jamaï as he snapped Emma Roberts’ portrait after she stepped onto set in slouchy jeans and sneakers. This was before her hair-and-makeup metamorphosis, what we at VIOLET GREY have dubbed the “UNDONE” portion of the UNDONE AND DONE SCREEN TEST.

Most people, especially actors who aren’t necessarily models, tend to politely ask for no-makeup makeup and a grande iced vanilla latte before they do any sort of on-camera work. Emma, however, quietly walked straight onto the black X taped across the floor, and with just one glance in the direction of the lens, instantly owned the entire room. And she knew it. She continued to run the show the rest of the day as we took her from a laid-back Laurel Canyon blonde in Nike Syracuse Dunks to an uptown brunette bombshell perched atop six-inch heels — all while six months pregnant.

I (along with the rest of the world) first fell in love with Roberts in Blow, where she portrayed Kristina Jung, the daughter of Johnny Depp’s character, cocaine smuggler George Jung. She was nine. Twenty one years later, she’s a big fu%king star with over 56 actress credits, four producer credits, and six soundtrack credits on her IMDB page. Roberts also recently signed a first-look TV deal with Hulu via Belletrist, her production company that focuses on literary adaptations (especially titles that Emma devours). Her reputation as a voracious reader has remarkably managed to make books cool, at least according to her 15.9 million followers on Instagram.

In this installment of SCREEN TEST, Jamie Lee Curtis, Roberts’ friend and colleague, asks the fellow scream queen 16 pressing questions about everything from her career to her latest starring role: motherhood.

                                                                            —CASSANDRA GREY

16 QUESTIONS

Jamie Lee Curtis interviews Emma Roberts

Job Description: Actress and co-founder of Belletrist

Instagram: @emmaroberts

Fashion CREDITS

WARDROBE BY: JILL JACOBS // @jilljacobsstudio

  • NECKLACE

  • Headpiece: Shay Jewelry necklace

  •  top

  • Tata La

01

JAMIE LEE CURTIS: WHAT TURNS YOU ON?

EMMA ROBERTS: A good sense of humor, especially while traveling.

02

J.L.C.: WHAT TURNS YOU OFF?

E.R.: Bad listeners.

03

J.L.C.: WHICH OF YOUR SENSES IS STRONGEST?

E.R.: Touch.

04

J.L.C.: WHAT IS YOUR BEST QUALITY?

E.R.: I’m never late.

05

J.L.C.: WHAT IS YOUR WORST QUALITY?

E.R.: Over-explaining.

Cindy Crawford photographed by Emma Summerton for #VioletGrey  |  Makeup by Dotti  |  Hair by Serge Normant  |  Nails by Marisa Carmichael  |  Styling by Sally Lyndley

Fashion CREDITS

WARDROBE BY: JILL JACOBS // @jilljacobsstudio 

  • ToP
  • Knit bra and cardigan: Kiki de Montparnasse
  • Jeans
  • Levi’s

06

J.L.C.: WHAT DO YOU WISH SOMEONE HAD TOLD YOU ABOUT SHOW BUSINESS?

E.R.: The best stuff rarely gets made. But that doesn’t mean you shouldn’t try.

07

J.L.C.: WHAT DO YOU WISH SOMEONE HAD TOLD YOU ABOUT MOTHERHOOD?

E.R.: It’s not something you’ll always feel like you’re getting right, but you will get better every day. When in doubt, just love your child and yourself.

08

J.L.C.: WHAT DO YOU VALUE?

E.R.: Loyalty.

09

J.L.C.: WHAT DO YOU AVOID?

E.R.: People who avoid things.

10

J.L.C.: WHERE ARE YOU HAPPIEST?

E.R.: New Orleans.

FASHION CREDITS
  • WARDROBE BY: JILL JACOBS // @JILLJACOBSSTUDIO


  • Black dress
    Agent Provocateur 

  • Shoes

  • By Far

  • White earringS
  • Bare Collection

  • Emerald necklace

  • Shay Jewelry

 This GIRL has a lot of ATTITUDE for all of five-foot-two.

— Cassandra Grey

11

J.L.C.: WHERE ARE YOU AFRAID?

E.R.: The first and last day of a job.

12

J.L.C.: WHAT IS THE BEST BOOK YOU’VE READ?

E.R.: The Rules Do Not Apply by Ariel Levy and The Shining by Stephen King.

13

J.L.C.: WHAT IS THE BEST MOVIE YOU’VE SEEN?

E.R.: The Rider.

14

J.L.C.: WHO DO YOU MOST ADMIRE?

E.R.: My mom, especially after having a baby. I kiss the ground she walks on!

15

J.L.C.: WHAT IS THE BIGGEST MISCONCEPTION ABOUT YOU?

E.R.: That I’m anything like the characters I play.

16

J.L.C.: WHAT DO YOU WANT YOUR LEGACY TO BE?

E.R.: I tried to change people’s minds for the better whenever I had the opportunity — and I recommended some good books.

SHOP HER BAG
EMMA ROBERTS

Our editors help Emma maintain her VIOLET CODE APPROVED self-care routine — even when the new mom is short on time.